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Topic: Alex Bogusky

  
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Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul

Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?READ»

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Alex Bogusky Wants You To Ride His B-Cycle

What better place for Alex "The Dude" Bogusky to debut his new bike-sharing program than before this standing room-only crowd in bike-sympathetic Austin? Well, he didn't think they'd let an ad guy talk about bike sharing ...READ»

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He's Conquered Burger King and Microsoft, but Can CP+B's Alex Bogusky Oversee 32 Agencies?

Ad powerhouse CP+B announces a new relationship with its parent company, MDC Partners, with a new role for Alex Bogusky as creative head of MDC's mini-empire.READ»

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An Open Letter to MDC Chief Creative Insurgent Alex Bogusky's Mom

We've got a lot in common: We're both big fans of her son, the founder of Crispin Porter + Bogusky. And we both love to read Fast Company.READ»

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Three More Reasons to Register for the Innovation Uncensored Conference: Noreena Hertz, Alex Bogusky, and Ashton Kutcher

We've just added four new speakers to the lineup for Fast Company's Innovation Uncensored conference on April 21: Ashton Kutcher, Actor and Co-Founder, Katalyst Matt Kistler, SVP of Sustainability, Walmart Anne Globe, Head of ...READ»

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Alex Bogusky's Bike-Sharing Baby, B-cycle, Launches in Denver

The country's first large-scale bike-sharing program debuts in the Mile High City.READ»

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Stop Learning From Your Failures, It Creates a Culture of Fear

It's become a classic business mantra: you learn more from your failures than from your successes. But what if that idea is all wrong? Alex Bogusky, co-chairman of Crispin Porter + Bogusky, believes it is--and recent MIT research ...READ»

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Alex Bogusky's Simple Message for Climate Change: Pollution Sucks

Creative Jesus-figure Alex Bogusky, co-chairman of Crispin Porter + Bogusky and the man behind Denver's B-cycle bike sharing program, has come up with a simple way to make the world understand the seriousness of climate change. Rather ...READ»

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Alex Bogusky, Advertising's Elvis, Tells Fast Company Why He Quit MDC and the Ad Biz

“Miles [Nadal, CEO of MDC] started getting phone calls from some clients that didn’t like things that I had said,” Bogusky tells Fast Company exclusively.READ»

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Alex Bogusky Tells Fast Company He's Never Going Back to Advertising: Meet the New Gang at Crispin Porter

Alex Bogusky tells us he's done with advertising for good. The big question for Crispin now is how well its 1,000 employees will do now that their old leader--a solo pop superstar--has been replaced by a big band. Let's meet the members of that band.READ»

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Alex Bogusky is Doing Buell Wheelies

Regardless of whatever Alex Bogusky says about "relinquishing the creative reigns" at Crispin Porter + Bogusky now that he's chairman, you can bet the Evil Knievel-obsessed Bogusky will be micromanaging Crispin's ...READ»

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Ruling The Roost

Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.READ»

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How to Cook Up A Creative Chicken

Are "rules for creativity" a contradiction in terms? Not at Crispin Porter + Bogusky. Here's how they come up with some of the most imaginative work in the business.READ»

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Putting a Face on Fast

What does "fast" look like? It's a question we ponder daily here at Fast Company, as we work to discover the best and brightest companies and the smartest people to cover in the magazine and on the Web. But leave it to Crispin ...READ»

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A Very Fowl Film

“People say never to work with babies or animals,” says Alex Bogusky, executive creative director of hot ad agency Crispin Porter + Bogusky. “But I think the people who say that have never worked with chickens.” Bogusky ...READ»

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Can Alex Bogusky Help Microsoft Beat Apple?

Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff.READ»

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Insiders Dish on What's Ahead for Crispin, Porter + Bogusky Without Alex Bogusky

The so-called Ad Jesus announced yesterday that he'd quit the biz he so heavily influenced. What's that mean for the powerhouse "ad agency of the decade" that traded on his name?READ»

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Lemon Head: A Q&A With CP+B's New Director of Design Kevin Grady

While working as a creative director at Arnold Worldwide in Boston, Kevin Grady landed a choice account as the original design director on the Truth anti-smoking campaign, propelling him to fame. His "Singing Cowboy" ...READ»

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Not Half Baked at All...

Every now and then you read a book and wish you had about a hundred of them to give away to people who should be exposed to the insight contained within. "Baked In" is exactly that kind of book.READ»

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How Much Is Bogusky Worth to MDC?

MDC's CEO says Crispin Porter +Bogusky is worth less to his company than analysts would have us believe.READ»

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What Paris Hilton Can Teach You About Branding

The Fast Interview: Alex Bogusky, an ad guy who definitely doesn't shy away from controversy.READ»

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Letter From the Editor: Counting Down to 100

My grandfather used to paint. He wasn't particularly good at it, but he found it calming. He would also make collages with found objects. I look at his work sometimes and try to figure out the stories he was trying to tell (he's been ...READ»

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Alex Bogusky Isn't Jesus After All

As marketers slash their ad 2009 budgets and Madison Avenue continues to purge talent (3,000 at Omnicom alone), it turns out that even agencies at the top of their game are proving vulnerable. Back in June I chronicled the diefied ...READ»

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Re: September 2010

Nike's Playbook With someone like Mark Parker at the helm, it is no mistake that Nike is head and shoulders above the competition ("Artist. Athlete. CEO"). He embodies all of the great qualities necessary to distance yourself from ...READ»

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A Wicked Good Panel

No sooner was I done kvetching about the tedious panel problem afflicting this year's Ad Week, than I got my comeuppance, compliments of the folks who know best how to put on a show. The panel "Creatives on Broadway," featuring ...READ»