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Topic: Al Ries

  
ADVERTISING + PR   |  4 comments

What Comes First: Ads or PR?


Relevancy Score: 100
Tue Jun 29, 2004 at 3:04 PM

Advertising is a hammer, and public relations is the nail, according to marketing guru Al Ries, author of The Fall of Advertising and the Rise of PR. What does that mean? More than 50 advertising insiders and public relations ...READ»

SALES + MARKETING   |  Comment

New Brand: A Plane Or A Rocket?


Relevancy Score: 100
Mon Aug 16, 2004 at 10:58 AM

AdAge contributor Al Ries writes that new brands should take off slowly like an airplane, instead of like a rocket ship. He says that it's a myth that marketers should devote great resources to ensure a big-bang launch of new ...READ»

GUEST HOSTS: WILLIAMS + MOORE   |  6 comments

2003 Marketing Books of the Year Awards

BY John Moore
Relevancy Score: 70
Thu Dec 11, 2003 at 1:24 PM

While compiling a list of my favorite all-time business books for a fellow FC Now poster, I thought about which marketing books published in 2003 I felt were the best reads. In typical Best-of-the-Year fashion, I present to you my ...READ»

EXPERT   |  Comment

Aiming high ye blogger?

BY VJ Misra
Relevancy Score: 60
Wed Aug 26, 2009 at 10:30 PM

Aiming high ye blogger? Keep trying…you may actually end up as a powerful expert blogger in your field.READ»

cmo.jpg
PAUL WORTHINGTON   |  10 comments

What Next for the CMO?

BY Paul Worthington
Relevancy Score: 50
Mon Aug 3, 2009 at 12:57 PM

In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. Al Ries states over at AdAge that of all the firms in the Fortune 1000, only 7% of the most highly paid executives have marketing in ...READ»

INNOVATION   |  Comment

How to Fix Coca-Cola

BY Maxine Clayton
Relevancy Score: 47
Wed Dec 19, 2007 at 7:48 AM

What to do when a brand goes flat.READ»

PERSONAL BRANDS   |  Comment

Free Your Job and Your Mind Will Follow

BY John Hoult
Relevancy Score: 25
Wed Dec 19, 2007 at 8:43 AM

Steve Mariotti shone as a corporate cog, succeeded as a solo businessman, struggled as a high-school teacher, and found meaning in the nonprofit he started. Stepping out on your own, he says, can be more than a good move -- it can be a moral obligation.READ»

PERSONAL BRANDS   |  Comment

Free Your Job and Your Mind Will Follow

BY John Hoult
Relevancy Score: 25
Wed Dec 19, 2007 at 8:34 AM

Steve Mariotti shone as a corporate cog, succeeded as a solo businessman, struggled as a high-school teacher, and found meaning in the nonprofit he started. Stepping out on your own, he says, can be more than a good move -- it can be a moral obligation.READ»

INNOVATION   |  2 comments

The Gonzo Way of Branding

BY Alan Deutschman
Relevancy Score: 17
Wed Dec 19, 2007 at 7:47 AM

Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.READ»

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MARKETING INNOVATIONS   |  Comment

Fast Company's Most Innovative Marketing Expert Blogs

BY Lynne d Johnson
Relevancy Score: 13
Fri Aug 7, 2009 at 3:11 PM

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»