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Topic: Aflac Inc.

  

Unemployment Rate Drops... Except for Ducks

The employment numbers were released this morning and the economy added 112,000 jobs in November, causing the unemployment rate to drop .1% this month. Dig deeper and the numbers ain't that impressive. Where's the biggest growth? ...READ»

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Once upon a Brand: Part Two

The goal of a brand is to connect to the market with emotion and relevance. Make it an engaging, enjoyable experience; have a premise, point, obstacle/solution; and be memorable. Applying storytelling principles to a brand strategy ...READ»

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Once upon a Brand

Once upon a time in a competitive market called Reality, there was a savvy organization led by people who understood the power of storytelling. They knew that humans have been touched by stories since their childhood. A wonderful ...READ»

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Advertisers in Issue 39

Interact with the companies whose products and services are advertised in Fast Company.READ»

Icons on Parade

OK, I admit, I was secretly hoping that the New York advertising community would pull off some outrageous stunt -- maybe bringing back the giant Sta-Puft Marshmallow Man from "Ghostbusters" or staging a smackdown between the ...READ»

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Advertisers in Issue 40

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 49

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 47

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 43

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 45

Interact with the companies whose products and services are advertised in Fast Company.READ»

Kenan Samms

Like AFLAC For Your Business

Have you ever wondered what you would do if your business was hit by a large scale disaster? Sure you have your insurance policy, but what would you do during the weeks or months waiting for the check to arrive. If your office was ...READ»

Kenan Samms

What's In A Name? A Lot, It Turns Out

Back in August, I wrote a post on the re-branding of Washington Mutual as WaMu. I didn’t like the way the new name sounded and still don’t. More recently, there has been a blast of ads from the pharmaceutical industry for new ...READ»

On the Waterfront

An IT analyst pursues a different calling after the tsunami hits his native Sri Lanka.READ»

An Inconvenient Portfolio

Al Gore's financial-services startup, Generation Investment Management, buys shares in companies that fit its founders' definition of sustainability. The firm doesn't disclose holdings, but public filings reveal some familiar names--Whole Foods, Staples, and General Electric. Here's a sampling of seven other lesser-known stocks in the portfolio as of March 31.READ»

Kenan Samms
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Why Job Seekers Should Read Annual Reports

In this post-Enron era of mandated transparency, corporate annual reports offer greater insights to a broader range of stakeholders, not just investors. Though annual reports suffer from an excess of glossy prose and disclosures, ...READ»

Guest Hosts: Getting Your Message Heard

Next week, starting Monday, Feb. 2, two special guest hosts will join contributors to FC Now to help expand the conversation about advertising, marketing, and branding. Linda Kaplan Thaler and Robin Koval co-authored February's ...READ»

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Who’s Hiring? Week of 9/25/09

Who's Hiring is a weekly survey of companies showing the highest hiring activity. Not only is this valuable for job seekers, but for business analysts, corporate strategists, marketers, salespeople, investment analysts, financial advisers, and others who are interested in companies experiencing growth. Despite the recession, these companies are all expanding. READ»

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Behind the Scenes: Marketers & Political Consultants Hash It Out

Political strategists Paul Begala and Alex Castellanos give a post-mortem of the Obama vs. McCain campaigns, with the added spin of what marketers can learn.READ»