Related Content: Aflac Inc.

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Oil Spill May Force an Innovative Social Construction

BY Kaihan Krippendorff
Relevancy Score: 100

As oil continues to fill the waters off my wife’s home state, Louisiana, inventors around the world are surely scheming up new technologies to prevent such catastrophes from happening again. While I wish for their success and am ...READ»

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Building a Brand: Aflac Takes a Gamble on a Long-Term Strategy

BY Kaihan Krippendorff
Relevancy Score: 100

Earlier in the week I started reviewing the insurance giant Aflac. In 2004 we start to see the growth rates of Aflac suddenly starting to climb and a new radical idea was starting to pay off for Aflac: the duck. Over 2003 and ...READ»

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What’s a Duck to Do?

BY Kaihan Krippendorff
Relevancy Score: 100

Pre-1992, even loyal customers struggled to recall the insurance company’s name - the “American Family Life Assurance Company.” But today, customer and non-customers alike, indeed anyone in the U.S. or Japan who watches ...READ»

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Unemployment Rate Drops... Except for Ducks

BY David Lidsky
Relevancy Score: 100

The employment numbers were released this morning and the economy added 112,000 jobs in November, causing the unemployment rate to drop .1% this month. Dig deeper and the numbers ain't that impressive. Where's the biggest growth? ...READ»

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Once upon a Brand: Part Two

BY Karen Post
Relevancy Score: 92

The goal of a brand is to connect to the market with emotion and relevance. Make it an engaging, enjoyable experience; have a premise, point, obstacle/solution; and be memorable. Applying storytelling principles to a brand strategy ...READ»

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Once upon a Brand

BY Karen Post
Relevancy Score: 83

Once upon a time in a competitive market called Reality, there was a savvy organization led by people who understood the power of storytelling. They knew that humans have been touched by stories since their childhood. A wonderful ...READ»

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Advertisers in Issue 39

BY Fast Company
Relevancy Score: 71

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Icons on Parade

BY Linda Tischler
Relevancy Score: 70

OK, I admit, I was secretly hoping that the New York advertising community would pull off some outrageous stunt -- maybe bringing back the giant Sta-Puft Marshmallow Man from "Ghostbusters" or staging a smackdown between the ...READ»

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Advertisers in Issue 40

BY Fast Company
Relevancy Score: 67

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 49

BY Fast Company
Relevancy Score: 59

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 43

BY Fast Company
Relevancy Score: 51

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 47

BY Fast Company
Relevancy Score: 51

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 45

BY Fast Company
Relevancy Score: 41

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Like AFLAC For Your Business

BY Francisco Dao
Relevancy Score: 40

Have you ever wondered what you would do if your business was hit by a large scale disaster? Sure you have your insurance policy, but what would you do during the weeks or months waiting for the check to arrive. If your office was ...READ»

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What's In A Name? A Lot, It Turns Out

BY Ruth Sherman
Relevancy Score: 40

Back in August, I wrote a post on the re-branding of Washington Mutual as WaMu. I didn’t like the way the new name sounded and still don’t. More recently, there has been a blast of ads from the pharmaceutical industry for new ...READ»

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On the Waterfront

BY Todd Shapera
Relevancy Score: 39

An IT analyst pursues a different calling after the tsunami hits his native Sri Lanka.READ»

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An Inconvenient Portfolio

BY <cite>Fast Company</cite> Staff
Relevancy Score: 34

Al Gore's financial-services startup, Generation Investment Management, buys shares in companies that fit its founders' definition of sustainability. The firm doesn't disclose holdings, but public filings reveal some familiar names--Whole Foods, Staples, and General Electric. Here's a sampling of seven other lesser-known stocks in the portfolio as of March 31.READ»

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Why Job Seekers Should Read Annual Reports

BY Rusty Weston
Relevancy Score: 30

In this post-Enron era of mandated transparency, corporate annual reports offer greater insights to a broader range of stakeholders, not just investors. Though annual reports suffer from an excess of glossy prose and disclosures, ...READ»

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Guest Hosts: Getting Your Message Heard

BY Heath Row
Relevancy Score: 29

Next week, starting Monday, Feb. 2, two special guest hosts will join contributors to FC Now to help expand the conversation about advertising, marketing, and branding. Linda Kaplan Thaler and Robin Koval co-authored February's ...READ»

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Nascar: Race Against Time

BY Ben Paynter
Relevancy Score: 21

The brand battle for logo exposure on Nascar tracks kicks into fourth gear.READ»

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Who’s Hiring? Week of 9/25/09

BY Phil Rosenberg
Relevancy Score: 18

Who's Hiring is a weekly survey of companies showing the highest hiring activity. Not only is this valuable for job seekers, but for business analysts, corporate strategists, marketers, salespeople, investment analysts, financial advisers, and others who are interested in companies experiencing growth. Despite the recession, these companies are all expanding. READ»

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Behind the Scenes: Marketers & Political Consultants Hash It Out

BY Danielle Sacks
Relevancy Score: 13

Political strategists Paul Begala and Alex Castellanos give a post-mortem of the Obama vs. McCain campaigns, with the added spin of what marketers can learn.READ»

Topic: Aflac Inc.