In a timely followup to an entry yesterday, Wendy Melillo writes in this week's Adweek that the State Department may place less emphasis on selling America's image as a brand overseas. The shift stems from Margaret Tutwiler's ...READ»
Forget designing quieter cubicles. Companies that really want to maintain a creative edge should install locker rooms with great showerheads for their workers. Not so they can sleep on the office sofa and then get up and work all day ...READ»
As if dusty Madison Avenue (see Rehab: An Advertising Love Story) needed another punch in the gut: today, Adweek reported the latest study released by the Corporate Executive Board's Advertising and Marketing Roundtable, which ...READ»
While you slept, innovation didn't. Here's what you missed and need to know.
Notoriously union-averse Starbucks, Costco, and Whole Foods filed their card to reform labor law by creating a third place on the Employee Free ...READ»
Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring:
Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, ...READ»
Time Warner has launched a new viral campaign, Dunkin Donuts challenges Starbucks with a taste test, Pepsi embarks on a mammoth rebrand and Ivanka Trump endorses cheap lunches.READ»
Viral video and social networking sites --- often the bane of major brands --- now offer corporations a blueprint of how best to interact with consumers. Brian Morrissey at Adweek today reported that Coca-cola has redesigned its ...READ»
A couple weeks ago I had the luxury of getting behind-the-scenes access to one of the marketing communications holding companies' agency partner meetings (sorry, can't disclose which one). It quickly became extremely clear the one ...READ»
Enter Stage Left: Huffington Post Veers Into Original Reporting
"Journalism just got more political. For the second time in as many weeks, a popular print reporter covering politics has jumped to a virtually new address. Online ...READ»
With our November 2005 issue, Fast Company will celebrate 10 years of publication. Each month until then, we'll review one of our favorite editions from the first decade.READ»
Has print died? It died a little today. The 125-year old scion of newspaper publishing reporting has been axed, as its parent company Nielsen folds it as part of a closure and sell off that will see nearly a dozen magazines out the ...READ»
Mark Zuckerberg's crew enlists Cirque du Soleil acrobats and the mayor of Montreal for a night of revelry before the release of Aaron Sorkin and David Fincher's less-than-flattering Facebook movie. With any luck, attendees are too hungover today to make the premiere. Fast Company enters the belly of the PR beast and finds ... cookies.READ»
Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»
These companies, featured on our 2008 and 2009 honor rolls, fought a dour economy with renewed creativity and bold initiatives. (Alas, not all fared ...READ»
