Topic: Advertising

Tripping the Tube Fantastic

It's become conventionally cool among some forward-thinking marketers to say that television is no longer as important as it used to be and that advertising on television has lost its punch. That just isn't true. Our lives continue to ...READ»

Mobile AdSense Beta Expands as Google's Push to Own Mobile Marketing Gains Traction

Google's anticipated move into mobile advertising came one big step closer to fruition today, as the beta version of Mobile AdSense opened to a broader range of application developers after initial testing with a group of ten apps, ...READ»

Print Media Is Dying. Online Revenues Are Tiny. What If the Ads Are to Blame?

The media business is dying. But what if it's not the fault of publishers? What if the crappy state of Internet ads is to blame?READ»

Will Online Ads Ever Click?

Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises.READ»

Can Your Law Firm Afford a High Google Ranking?

A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. READ»

Location Is Everything: 74% of Facebook's 2009 Ad Revenue to Come From Local Ads

Facebook now has 250 million users spanning the globe, but when it comes to serving up ads, the social network is benefiting from a decidedly local approach. Ad research firm Borrell Associates says that of the $310 million in ad ...READ»

Networks to Advertisers: No Data for You!

Wal-Mart is legendary for providing terabytes of point-of-sale data to marketers like Procter & Gamble and Coca Cola. But when these same marketers want to know how many people watch their commercials, the networks tell them ...READ»

Organic search engine optimisation versus Pay per click advertising

Organic search engine optimisation and Pay per click advertising are the two main methods of online marketing.  Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your ...READ»

Monetizing Digital Video

A lot of people video blog just because they feel like it. What IS a video blog? or a videoblog or a vlog or.... don't ask! :D There are as many definitions for a video blog as there are _names_ for video blogs. Some people ...READ»

Google TV Ads to Offer Targeted Advertising

Google is teaming up with Visible World, a software company that provides customizable TV ads, to make a push into the "addressable TV" space. The partnership hopes to serve consumer-specific ads based on demographic and viewing data ...READ»

The Message Is the Marvel

"Dotcom advertising has launched a creative revolution. It has created a new Renaissance for advertising."READ»

Click Here: The Short, Inglorious History of Online Advertising

The short, inglorious history of online advertising.READ»

• How Much Are You Worth to Facebook?

Search for Tomorrow

The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising.READ»

Muutu: The eBay of Classified Ads?

The Demo Pit at the annual TechCrunch50 conference in San Francisco is filled with eager startups gunning for their shot at stardom. Most of the companies are forgettable, but every so often one catches our attention. Muutu, a company ...READ»

Psychology of Technology: Ad Out!

No, I’m not talking about the U.S. Open Tennis Championships being held in New York recently. I’m talking about the invasion of Web site real estate by all manner of ads. Have you looked at your most frequently visited Web sites lately, I mean really looked at them. Go back to a few and take a really careful look. What do you see? That’s right, you may not have noticed it before because you’ve become so inured to them, but you may actually see more ads than content on any given Web page.READ»

The Cable Guys

Nick Grouf and David Waxman are using the Internet to overhaul the TV ad business. Advertisers are ecstatic. Ad shops? Not so much.READ»

Commercial Success

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»

Social Media and The Super Bowl

Big Game commercials take to the InternetREAD»

"Buy the Thighmast..." -- ZAP!

Innovation: Ad zapper. Avaliable: Unknown.READ»

Six Ways to Build a Better Print Ad

Many healthcare practices advertise their services in newspapers, magazines and yellow pages in an attempt to attract new patients to their practices. To help you avoid wasting money on ads that are neither expertly done nor effective, here are six basic tips for creating a more effective print ad in any medium... READ»

The Future of Newspapers

In this age of user-generated content and citizen journalism, it might seem like newspapers are becoming yesterday's news. But there's more life in them yet.READ»

Assault on Advertising

If television commercials were still as accountable for results as Al Gore thinks they are, the Internet probably would have gone the way of the CB radio sometime during his second term in the Clinton White House. READ»

Professional Online Video vs. User-Generated Online Video

NewTeeVee recently carried a post titled Report: User-Gen to Only Ever Account for 4% of Video Revenue that relied on a recent study from the Diffusion Group. This upcoming study claims that user-generated video accounts for around ...READ»

Marketing Tuesday: Print Advertising Measurement Evolves to Include Online Responses

Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and more things are going digital. What it does rather neatly encapsulate is that in implying ...READ»

Online "Will and Grace" Sell Apartments

Product placement in TV and movies has become common practice. The placement may be casual, as when a character drinks a diet Coke while bemoaning their lackluster sex life, or it may be blatant, as when an entire storyline revolves ...READ»