The latest search numbers were recently released and it appears that for the month of August once again Microsoft and Yahoo lost market share to Google. What’s worse is that not only are they losing market share in a growing ...READ»
The ten most frequent ways car dealers waste their Automotive search marketing budgets based on Ralph Paglia's personal experience and a blog article referenced in an ADM forum comment by Michael Sweigart on November 12, ...READ»
Watching a bit of the DNC rules committee’s (a committee wrapped in a committee, like the Tootsie Roll center of a Tootsie pop) meeting today on CNN, I discovered yet again that the Democratic race is still not over. It seems that, ...READ»
When I started Consorte Media I talked a lot about how Hispanic marketing relied on anecdotal evidence as opposed to actual data. Now I have a different story to tell.I started Consorte Media in the closet of my one bedroom apartment ...READ»
Wal-Mart is legendary for providing terabytes of point-of-sale data to marketers like Procter & Gamble and Coca Cola. But when these same marketers want to know how many people watch their commercials, the networks tell them ...READ»
Remember when TiVo was all about skipping commercials? This week, the DVR pioneer began courting Madison Avenue ad firms with a new feature enabling users to search commercials by topic. That way, TiVo president Tom Rogers told the ...READ»
Organic search engine optimisation and Pay per click advertising are the two main methods of online marketing. Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your ...READ»
Facebook now has 250 million users spanning the globe, but when it comes to serving up ads, the social network is benefiting from a decidedly local approach. Ad research firm Borrell Associates says that of the $310 million in ad ...READ»
Today's Advertising Age has a story about advertisers -- specifically the big carmakers -- pressuring magazines for "product placement." Never mind the euphemisms or the tap-dancing. What they're telling revenue-starved magazines is ...READ»
Always on the cutting edge, Google is once again venturing into a new area of tech – virtual real estate, to be exact. Google has obtained a patent to secure advertising space within its Maps Street View feature, opening up a whole new world of internet advertising.READ»
Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»
If your goal is to drive revenue and you currently do some marketing, then mobile is one of the easiest tools you will ever use.Say you need to sell more widgets and you currently run some radio commercials. Call us and purchase 5,000 ...READ»
A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. READ»
A lot of people video blog just because they feel like it. What IS a video blog? or a videoblog or a vlog or.... don't ask! :D There are as many definitions for a video blog as there are _names_ for video blogs. Some people ...READ»
Product placement in TV and movies has become common practice. The placement may be casual, as when a character drinks a diet Coke while bemoaning their lackluster sex life, or it may be blatant, as when an entire storyline revolves ...READ»
In a year that wasn't particularly kind to traditional media outlets, hyperlocal news aggregator Fwix hasn't missed a step. In September, the San Francisco-based startup released an API allowing online publishers to add local news ...READ»
Paid SEO Marketing is best known as pay-per-click (PPC) or pay-per-lead (PPL), and SEO Advertising often takes the form of Google's adwords.google, Bing's advertising.microsoft and Yahoo's advertising.yahoo. While Yahoo and Bing have ...READ»
All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»
When the subject of mobile advertising comes up, it's usually something to do with the ongoing smackdown between Apple and Google. And now, here comes another player to the arena that's doing it a completely different way--by ...READ»
Google is teaming up with Visible World, a software company that provides customizable TV ads, to make a push into the "addressable TV" space. The partnership hopes to serve consumer-specific ads based on demographic and viewing data ...READ»
