Topic: Advertising

Twitter Promoted to Ad Network

In just four short years, Twitter would emerge as something more personal than a social network, it would serve as a human seismograph for facilitating, tracking, and measuring human movement and experiences. Twitter is now starting to introduce new programs that officially position the company as both an integrated information and ad network.READ»

Mark Cuban Funds Startup That Will Track Your Devices

Mark Cuban, the billionaire owner of the Dallas Mavericks and Landmark Theaters, is helping to fund a startup called BlueCava--a firm that hopes to boost your control over online marketing by tracking you online. Privacy advocates, start your engines.READ»

Candidates Look to iPad, Old Spice Guy, Steven Slater for Viral Votes

In the era of YouTube, political campaigns are creating Internet memes and takeoffs of popular brands to earn votes by going viral.READ»

Exclusive Video: New Stoli Ads Feature Twitter Co-Founder in Hot Biz-on-Biz Action

Biz Stone is the star of the latest Stolichnaya vodka campaign. Here's a first-look.READ»

Inside "Tower Madness": iOS Developers Reveal Secrets of In-App Purchasing

Mobile apps are hot news in the business world, and recently the evolving sales models have had a lot of media attention. So we sought out the developers behind one very successful app to ask their thoughts, and it's fascinating stuff.READ»

Forget Advertising: In-App Purchasing Is Where the Dollars Are At

New data demonstrates that consumers are happy to make purchases within an app they've already bought. Indeed, that revenue is starting to dwarf advertising income.READ»

Condé Nast: How to Build Better Ads for Our Apps

The results of a new Condé Nast survey suggest that ads for the publishing titan's iPad apps need to be explicit on how to engage with them. Condé will be presenting its findings to marketing higher-ups today.READ»

Search Wars: Is Google Losing the Battle With the Bing-Yahoo! Alliance?

Yes. Or no. It depends on which of two new reports you believe. (Both agree, though, that Google maintains a strong lead overall.)READ»

Why You Should Never Pay for a Premium Online Subscription

Pandora, Hulu, YouSendIt, and other companies offer their services for free, then nudge users frequently to upgrade to paid accounts. Hey, but if you don't, that's totally cool with them. (Now listen to this ad.)READ»

Microsoft Turns From Client to Investor in Real-Time Ad-Bidding Platform AppNexus

Microsoft recently participated in a $50 million round of financing for AppNexus, which has staked out a central place in the real-time online ad buying ecosystem.READ»

What's Behind Yahoo's $55 Million Advertising Splurge in Israel

Yahoo's advertising war with Google and AOL has stepped up a notch with the purchase of Israeli-American firm Dapper for a reported $55 million. The move suggests that Sunnyvale is looking to hit Google where it hurts: Right in the customized ad pocketbook.READ»

• AOL and Google Gobbling Israeli Startups
• Yahoo CEO Carol Bartz: "I'm Just a Manager"

What Does Dick Costolo Mean for Twitter?

Twitter founder Evan Williams relinquished his position as CEO on Monday to Dick Costolo, the company's COO. We've already examined Ev's reasons for stepping down, but one mystery remains: who is this Dick?READ»

Ad Industry Attempts to Self-Regulate Behavioral Advertising

On Monday, the ad industry launched a self-regulatory program to make behavioral advertising more transparent by including an icon next to ads that track online behavior.READ»

Exploring the Mysterious Absence of Ronald McDonald

We investigate the curious disappearance of one of the 20th century’s great brand mascots.READ»

• 2010 Masters of Design
• Super Style Me
• McDonald's Design Heritage

Facebook: The Social Network

Whether you’re a potential investor in Facebook’s rumored $60 billion IPO, one of the site’s 500 million members, or just a movie buff, filmmaker Aaron Sorkin’s biting biopic of Mark Zuckerberg will likely be a must-see. To ...READ»

Twitter to Politicians: Your Money Is No Good Here

Campaign ads may be all over TV and Google this election season, but the microblogging site isn't accepting them. READ»

Congress Stops ShamWow, Snuggie Ads From SCREAMING AT YOU

Sick of advertisers jacking up the VOLUME on you during commercial breaks? The bane of every couch potato may finally soon end.READ»

If Promoted Tweets Fetch $100,000, How Much for a Promoted Account?

It's been pushing tweets and trends, but by promoting entire accounts, has Twitter gone too far? More likely, it's finally found a sweet spot between user and advertiser satisfaction.READ»

Twitter Ads to Be Based on Knowing Who You Follow, What You Like

Twitter's tweaking its "promoted tweets" to use info about the people you follow for targeted ads. It's a case of brand new tech applying an age-old marketing trick, and it just might work. READ»

Vows: JetBlue and I Love New York

Ordinarily, wedding announcements in the New York Times appear on Sunday, concise love stories crammed together like baseball box scores. But a different sort of marriage gets full-page treatment in today’s Times: the union of ...READ»

Prove You're Human. Type Our Slogan

Fed up with trying to interpret those meaningless distorted CAPTCHA word-pictures? New York-based startup Solve Media wants to turn your irritation into ad dollars. READ»

A Futures Market For Online Ads

TV has one major advantage over the Internet -- you can buy advertising on shows months in advance. Now one company is trying to siphon off some of those TV ad dollars with a clever prediction tool.READ»

Do Ad Agencies Have a Future and, If So, What Does It Look Like?

As seminars at the Cannes Advertising Festival this year revealed, the industry recognizes it is under assault from new technology and competitors. The wisest are re-inventing themselves as they help their clients to do the same, but much of the industry is still suffering from a "Mad Men" hangover.READ»

How Google Instant's New Rules Turn a Sneeze Into Ad Impressions

Analytics guru Dr. Sid Shah discusses how the search giant has quietly and massively changed the online ad game again--in favor of big brands. READ»

Top Ten Reasons Why BP's Advertising Is a Disaster

BP's PR efforts around the Deepwater Horizon disaster have pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million "Likes" or the BP logo competition run by Greenpeace).READ»