Topic: Advertising.com Inc.

AOL's Greatest Hope

With the online-ad market expected to hit $42 billion by 2011, AOL's headlong rush into advertising makes plenty of sense. Following the 2004 purchase of Advertising.com, the company has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together.READ MORE›

• Dead Man Walking
• AOL’s Year of Pain
• You've Got Problems!

Dead Man Walking

On the verge of a revival last year, AOL suddenly imploded. The inside story of a journey to nowhere.READ MORE›

• You've Got Problems!
• AOL's Greatest Hope
• AOL's Greatest Hits

An Ad Network Story

When I started Consorte Media I talked a lot about how Hispanic marketing relied on anecdotal evidence as opposed to actual data. Now I have a different story to tell.I started Consorte Media in the closet of my one bedroom apartment ...READ MORE›