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Topic: Advertising and Related Services

  
INNOVATION   |  1 comment

Advertising, Under Review

BY Christine Canabou
Relevancy Score: 100
Wed Dec 19, 2007 at 12:34 AM

Unit of OneREAD»

   |  12 comments

Update

BY Dan Macsai
Relevancy Score: 100
Tue Feb 3, 2009 at 5:35 PM

Dynamic Marketing Group, which we dubbed "one of China's fastest-rising advertising agencies" back in April 2006, recently wooed Michael Phelps to Mazda. The 14-time Olympic gold medalist will receive a seven-figure sponsorship deal, ...READ»

online ads
ONLINE ADS   |  1 comment

Online Ads Turn a Corner: More Spent on Internet Ads Than TV in U.K.

BY Kit Eaton
Relevancy Score: 100
Wed Sep 30, 2009 at 6:55 AM

A new report by the Internet Advertising Bureau and Pricewaterhouse Coopers has revealed something amazing: The U.K. has become the first major economy to see advertisers spending more on internet adverts than traditional TV ones.The ...READ»

SEARCH ENGINE MARKETING   |  Comment

Online marketing 'to account for 15% of ad spend'

BY Anthony Lea
Relevancy Score: 100
Tue Oct 13, 2009 at 4:16 AM

Advertising expenditure on the internet will account for 15 per cent of total global marketing spend in 2010, according to recent research. READ»

   |  Comment

Assault on Advertising

BY Tim Manners
Relevancy Score: 100
Tue Jul 8, 2008 at 5:49 PM

If television commercials were still as accountable for results as Al Gore thinks they are, the Internet probably would have gone the way of the CB radio sometime during his second term in the Clinton White House. READ»

SALES + MARKETING   |  2 comments

Ideal Viruses

BY Heath Row
Relevancy Score: 100
Thu Oct 23, 2003 at 11:44 AM

Riffing off Seth Godin's idea virus concept and adding to the literature surrounding viral marketing, Rebecca Weeks recently considered whether online viral marketing was a friend -- or a foe. Seemingly deciding that it's a good -- ...READ»

A Mad Man Gets His Head Together
E-COMMERCE   |  Comment

A Mad Man Gets His Head Together

BY Linda Tischler
Relevancy Score: 100
Wed Dec 19, 2007 at 8:25 AM

Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»

BUSINESS BRANDING   |  Comment

Business Branding Strategies and Tips

BY larry white
Relevancy Score: 100
Fri Oct 23, 2009 at 12:20 PM

Employing proper business branding strategies could spell the success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or avail of your products or services. ...READ»

INNOVATION   |  Comment

Creativity Scene

BY Heath Row
Relevancy Score: 98
Thu Nov 6, 2003 at 3:07 PM

Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring: Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, ...READ»

CREATIVITY AND INNOVATION   |  3 comments

Is Mad. Ave. Ready To Go Naked?

BY Danielle Sacks
Relevancy Score: 96
Wed Dec 19, 2007 at 8:00 AM

These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?READ»

SALES + MARKETING   |  Comment

Ideal Viruses II

BY Heath Row
Relevancy Score: 90
Thu Feb 5, 2004 at 1:07 PM

Seth Godin nods to the Viral Marketing Blog, which launched Jan. 30. To date, it's quite the active roundup of viral marketing examples, ranking each with a Coolness Factor, Pass It On Ease, and Marketing Tie In score. Worth keeping ...READ»

CREATIVITY AND INNOVATION   |  8 comments

The Ad Agency to End All Ad Agencies

BY Stevan Alburty
Relevancy Score: 86
Tue Dec 18, 2007 at 5:41 PM

St. Lukes, a rebellious young agency spun out of the once-revolutionary Chiat/Day, practices what it preaches -- the gospel of total ethics and common ownership.READ»

ADVERTISING   |  Comment

Consultant

BY Elvis Arias
Relevancy Score: 86
Mon Jul 27, 2009 at 1:14 AM

Hispanic Advertising services are geared toward internet search marketing success. I provide personalized website design,translation and advertising services to achieve the specific keyword goals of my client. You will have the very ...READ»

GOOGLE ADWORDS   |  Comment

Internet Marketing Tips

BY David Foreman
Relevancy Score: 83
Tue Jul 28, 2009 at 7:27 PM

Using the keyword query report to lower your AdWords spend.READ»

CREATIVITY AND INNOVATION   |  9 comments

The Cable Guys

BY David Lidsky
Relevancy Score: 83
Wed Dec 19, 2007 at 8:07 AM

Nick Grouf and David Waxman are using the Internet to overhaul the TV ad business. Advertisers are ecstatic. Ad shops? Not so much.READ»

ADVERTISING + PR   |  2 comments

The Digital Talent Drought

BY Danielle Sacks
Relevancy Score: 82
Mon May 14, 2007 at 6:00 PM

A couple weeks ago I had the luxury of getting behind-the-scenes access to one of the marketing communications holding companies' agency partner meetings (sorry, can't disclose which one). It quickly became extremely clear the one ...READ»

E-COMMERCE   |  Comment

Search for Tomorrow

BY Alison Overholt
Relevancy Score: 80
Wed Dec 19, 2007 at 12:52 AM

The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising.READ»

INNOVATION   |  Comment

Commercial Success

BY Alan Deutschman
Relevancy Score: 78
Wed Dec 19, 2007 at 7:50 AM

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»

INNOVATION   |  1 comment

How the online advertising evolution will impact startups business model

BY herve Cuviliez
Relevancy Score: 78
Wed Jun 25, 2008 at 4:57 PM

Most of startups are relying on online advertising with the very same principle: create a service, get a massive audience and try to monetize it. Everything seems to be ok as long as online advertising is growing fast. But the ...READ»

INNOVATION   |  Comment

Tilting at Windmills

BY Danielle Sacks
Relevancy Score: 77
Wed Dec 19, 2007 at 7:57 AM

Naked isn't the first agency to try to develop a new way to create advertising. Here's how such attempts by one innovative shop, Chiat\Day, ultimately flamed out.READ»

facebook logo
FACEBOOK   |  2 comments

Location Is Everything: 74% of Facebook's 2009 Ad Revenue to Come From Local Ads

BY Clay Dillow
Relevancy Score: 76
Tue Jul 21, 2009 at 10:24 AM

Facebook now has 250 million users spanning the globe, but when it comes to serving up ads, the social network is benefiting from a decidedly local approach. Ad research firm Borrell Associates says that of the $310 million in ad ...READ»

DIGITAL MARKETING   |  Comment

Chinese Digital Marketing- Having an Integrated Plan in 2009

BY Mathew McDougall
Relevancy Score: 76
Tue Jan 20, 2009 at 1:03 AM

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»

INNOVATION   |  Comment

Retail Internet Marketing and SEO on a Shoestring Budget

BY Brian Pasch
Relevancy Score: 76
Sun Dec 7, 2008 at 12:12 AM

In turbulent times, only the strong will survive.  With the economy in recession, consumers are conserving their cash.  The last few months of economic volatility have forced retailers to battle waves of extreme ups and ...READ»

Ivan Glickman
AGEING   |  Comment

The Elephant in the Board Room

BY Richard Watson
Relevancy Score: 76
Fri Oct 31, 2008 at 11:48 PM

I’ve just been reading some nifty new stuff by Tom Peters. One of the big trends that I keep telling people about - but to almost no effect - is ageing. Fortunately Tom gets it. Here are a handful of statistics from his book on ...READ»

INNOVATION   |  Comment

The Ten Most Common Ways Car Dealers and Automotive Interactive Marketers Waste Their Search Advertising Budgets

BY Ralph Paglia
Relevancy Score: 75
Wed Nov 19, 2008 at 12:32 AM

The ten most frequent ways car dealers waste their Automotive search marketing budgets based on Ralph Paglia's personal experience and a blog article referenced in an ADM forum comment by Michael Sweigart on November 12, ...READ»

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