Topic: Adam Penenberg

Forget Everything You've Heard About Book Publishing

Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ»

Contributors

Farhad Manjoo "I was recently confronted with a personal example of the true cost of free stuff," says Farhad Manjoo, our tech columnist and author of True Enough: Learning to Live in a Post-Fact Society. "I moved to a new ...READ»

Technology: Boom, Bust, and Beyond

Battered and bankrupt alike, take heart: The dotcom crash did more than cull the investor herd; it set in motion the next great wave of innovation. But now things will only move faster--and competition will only get hotter.READ»

Viral Loop iPhone App Predictions Game

First there was the book, then the Facebook widget, and now the Viral Loop iPhone app, which went officially live today. It just goes to show that marketing a book ain't what it used to be. READ»

How Gary Vee Crushed His Way to a Bestseller

How can you assure yourself a bestseller? Become a celebrity. [Viral Loop Chronicles Part 3]READ»

Death of the Book Review

Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. [Viral Loop Chronicles Part 2]READ»

How to Write a Book Proposal That Sells

Assuming you have an idea for a work that a reader would plunk down $25 for, how do you get the HarperCollinses and Hyperions of the world to publish it? [Viral Loop Chronicles Part 5]READ»

Bookstore Baksheesh: The Real Estate Deals That Sell Books

The closer a table is to the front of the bookstore, the more expensive the real estate--and each book on each table costs publishers anywhere from $3,000 to $30,000, and even up to $50,000 depending on placement. [Viral Loop Chronicles Part 6]READ»

10 Hot Jobs for 2007

What are the hottest jobs for 2007? Fast Company spoke with trend experts to compile a list of the top 10 professions that will be in high demand in 2007.READ»

Updates

Nau goes under Nau (above), the year-old outdoor-apparel retailer profiled in our June 2007 issue, shut down in May, after it could not close its fourth round of financing. Ian Yolles, VP of marketing, dismisses conjecture that ...READ»

• Feedback

How Much Are You Worth to Facebook?

Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»

• The Viral Loop Leaderboard: What Are Your Facebook Friends Worth?
• Facebook's Mark Zuckerberg on the Value of Viral Loops

Letter From The Editor

Touching the Future.READ»

Letter from the Editor

Power to the people.READ»

Letter from the Editor: Endless Energy

When staff writer Anya Kamenetz and her husband, an engineer at Google, went on their honeymoon, they set aside a week to volunteer at an AIDS hospice in Pune, India. The hospice, it turned out, desperately wanted its own Web site. ...READ»

• Beyond the Grid
• Create Your Own Economy
• The Evolution of Amazon

Intel Atom: Intel Makes Its Smallest Chip Ever

A completely reimagined computer chip from Intel drinks 10 times less power -- and puts the full Internet in the palm of your hand.READ»

• Market Intel

Featured in the March Issue of <em>Fast Company</em> Magazine

Tenth Anniversary Issue The Fast 50, Page 51 A decade ago, Fast Company began chronicling a new era in business. To celebrate its anniversary, the magazine is looking out to the next decade. Meet the Fast 50, the people, ...READ»

The Media is Social

How FastCompany.com will alter the digital landscape.READ»

Revenge of the Nerds

Arin Crumley and Susan Buice were just art squids with a handful of credit cards, a digital camera, and very patient parents. Now they have a (long) shot at the big time. How the digital wave gives power to the little people and reshapes the way movies reach the world.READ»

Barnes & Noble Follows the Leader (Amazon) With $9.95 E-book Pricing

When Barnes & Noble scooped up e-book seller Fictionwise.com--owner of eReader.com and eBookwise.com--back in March, the company said the purchase was part of an overall digital strategy that would culminate with the launch of ...READ»

Amazon Taps Its Inner Apple

By introducing the Kindle, Jeff Bezos is emulating Steve Jobs -- and taking him on.READ»

• Big Bangs

Feedback

Open Season on Apple We knew we'd get a spirited response to our December 2007/January 2008 cover story on the future of Apple. And the iAcolytes didn't disappoint, reading our assessment of the company's multifront battles line by ...READ»

• A Laptop in Every Pot

Facebook Abandons Intrusive Beacon Ads, Partners with Nielsen BrandLift

Remember when Facebook's advertising system Beacon used to get all in your face with self-published inserts on your status page? That's not going to happen again--Facebook's finally ditched Beacon, and partnered with Nielsen in a new ...READ»