The Big Apple
Nice job, Farhad Manjoo ("Apple Nation"). Not only do you peel back the layers to reveal what makes Apple Apple, you do so systematically -- offering clear, insightful messages to other companies striving to be ...READ»
Fast Company's Adam L. Penenberg tweets the breaking news about a verdict against Ford in the death of rising Mets star Brian Cole. As reporters lagged behind on the story, Penenberg discovered a new media use for the 140-character format.READ»
Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.READ»
Want to know which book may serve as the inspiration for the next Jason Bourne flick? Connect the dots through social media. [Viral Loop Chronicle #9]READ»
There's one clear conclusion falling out of the ridiculous Amazon versus Macmillan books debacle that played out this weekend: Amazon really doesn't care about you, in fact it kinda hates you--pretty much whoever you are.
If you're ...READ»
Coming soon... It's the end of the book as we know it, and you'll be just fine. But it won't be replaced by the e-book, which is, at best, a stopgap measure. [Viral Loop Chronicle #8]READ»
The closer a table is to the front of the bookstore, the more expensive the real estate--and each book on each table costs publishers anywhere from $3,000 to $30,000, and even up to $50,000 depending on placement. [Viral Loop Chronicles Part 6]READ»
Assuming you have an idea for a work that a reader would plunk down $25 for, how do you get the HarperCollinses and Hyperions of the world to publish it? [Viral Loop Chronicles Part 5]READ»
Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. [Viral Loop Chronicles Part 2]READ»
Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ»
First there was the book, then the Facebook widget, and now the Viral Loop iPhone app, which went officially live today. It just goes to show that marketing a book ain't what it used to be.
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Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»
Farhad Manjoo
"I was recently confronted with a personal example of the true cost of free stuff," says Farhad Manjoo, our tech columnist and author of True Enough: Learning to Live in a Post-Fact Society. "I moved to a new ...READ»
Remember when Facebook's advertising system Beacon used to get all in your face with self-published inserts on your status page? That's not going to happen again--Facebook's finally ditched Beacon, and partnered with Nielsen in a new ...READ»
When staff writer Anya Kamenetz and her husband, an engineer at Google, went on their honeymoon, they set aside a week to volunteer at an AIDS hospice in Pune, India. The hospice, it turned out, desperately wanted its own Web site. ...READ»
When Barnes & Noble scooped up e-book seller Fictionwise.com--owner of eReader.com and eBookwise.com--back in March, the company said the purchase was part of an overall digital strategy that would culminate with the launch of ...READ»
Nau goes under Nau (above), the year-old outdoor-apparel retailer profiled in our June 2007 issue, shut down in May, after it could not close its fourth round of financing. Ian Yolles, VP of marketing, dismisses conjecture that ...READ»
Open Season on Apple
We knew we'd get a spirited response to our December 2007/January 2008 cover story on the future of Apple. And the iAcolytes didn't disappoint, reading our assessment of the company's multifront battles line by ...READ»
What are the hottest jobs for 2007? Fast Company spoke with trend experts to compile a list of the top 10 professions that will be in high demand in 2007.READ»
Tenth Anniversary Issue
The Fast 50, Page 51
A decade ago, Fast Company began chronicling a new era in business. To celebrate its anniversary, the magazine is looking out to the next decade. Meet the Fast 50, the people, ...READ»
