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Topic: Aaron Strout

  
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Careers: Sarah Palin's Personal Branding Bonanza

What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a piece with the Web 2.0 culture of personality. While she’s certainly not Twittering ...READ»

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Put 'Em to the Test: How Big Name Consulting Companies Are Doing on Social Media

Big-name consulting companies like McKinsey and Accenture position themselves as global leaders so you'd think they'd be ahead of the pack in social media. Wrong.READ»