BYLinda Tischler Relevancy Score: 44 Thu Aug 30, 2007 at 11:25 AM
Imagine that you just got a new job as a brand manager at Kimberly-Clark. That’s the good news. The bad news? Your first assignment is to think up ways to grow market share for Kleenex, a product so commoditized that its very name ...READ»
BY Richard Watson Relevancy Score: 44 Tue Jul 8, 2008 at 5:44 PM
Like predictions about the paperless office, forecasts about a cashless society have been around for a while. For example, AC Nielsen research says that only 10% of transactions in the US will be cash by the year 2020. Logically this ...READ»
BY Alan Deutschman Relevancy Score: 11 Wed Dec 19, 2007 at 7:50 AM
Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»
BYChuck Salter Relevancy Score: 11 Wed Dec 19, 2007 at 8:23 AM
No rich relatives? No professional mentors? No problem. Ashley Qualls, 17, has built a million-dollar web site. She's LOL all the way to the bank. :)READ»
BYLinda Tischler Relevancy Score: 10 Wed Dec 19, 2007 at 12:41 AM
Smart companies are discovering that you don't need big budgets to deliver a big message. By cleverly cultivating buzz, small businesses with tiny budgets can level the playing field with established giants. Their motto: When it comes to building a brand, word of mouth is priceless.READ»
