The U.S. government may not be able to push through a climate bill, but that hasn't stopped appliance makers from banding together and establishing efficiency standards of their own.READ»
Talk about the right marketing at the right time. Electrolux is taking advantage of our collective (and justified) fixation on the ocean by launching Vac from the Sea, an initiative that will turn plastic pollution from the ocean ...READ»
Brand identity expert David Brier shares how Les Grossman (played by Tom Cruise) showed us how a highly unrefined, foul-mouthed Hollywood heavyweight producer can steal the show at the 2010 MTV Movie Awards ... while leaving behind some branding lessons to live by.READ»
Here's a food-related invention that is even weirder than the notorious Beanzawave: The Cocoon, a concept cooker that grows meat and fish from heated animal cells in a process that looks disturbingly similar to magic animal growing capsules.READ»
Greenpeace branded F-gases (refrigerant chemicals) as "the worst greenhouse gases you've never heard of" long ago, but a study published today in the Proceedings of the National Academy of Sciences has confirmed that the ...READ»
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»
Whether you're into socially responsible investing or just want to shop with a clear conscience, these bloggers will help you turn green into gold.READ»
E2 Home, is a joint venture between Electrolux and Ericsson. Its mission? To change housework as we know it -- and to rethink business strategy in the process.READ»
