Claudia Kotchka glides from the design world to the business world and back with ease. Now she has to teach 110,000 employees at Procter Gamble to do the same thing.READ»
There’s a reason Tim Brown, CEO of the design firm IDEO, titled his book, Change by Design. There’s a reason Roger Martin, dean of the Rotman School of Management, titled his book, The Design of Business: Why Design Thinking is ...READ»
It can be a catalyst, a transformative force. Five corporate leaders who "get" design talk about how it has influenced their companies' strategies.READ»
The true secret to innovation can be found in "hybridity," the conscious blending of different and disperse fields of thought--which doesn't always have to include design.READ»
Want more innovation inside your organization? I think the secret is to start searching more OUTSIDE. Because no matter how big or successful your company is, there are always more ideas outside than in. For that matter, with 193 ...READ»
Few people have had as much experience trying to inculcate design into a traditional corporate culture as Claudia Kotchka, P&G's VP for design innovation and strategy. Here are some of her lessons.READ»
Perhaps the thing I admire most about A.G. Lafley, who recently stepped down after running Procter & Gamble for a decade, is that, in contrast to so many other CEOs, he doesn't pretend for a second that he discovered a new way to manage, or that his success resulted from any mysterious and complicated methods.READ»
Working my way through this summer’s reading list, I enjoyed some great books and a few not so great. One book in particular stands out as a major disappointment. Scott Berkun’s “the myths of innovation,” is that ...READ»
By pushing the principles of scientific management too far, corporations are short-circuiting their own futures, says the designiest dean of all the business schools. "The enemy of innovation is the phrase 'prove it,'" Roger Martin says.READ»
Looking Good A portfolio of 63 design-driven British companies has beaten the broader market.
This issue is not only about stuff. Even beautiful stuff. It is also about cash and revenue and financial success.
What does design ...READ»
At Procter Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P G has turned the Internet into a device for listening to customers -- and for experimenting with its brands.READ»
On the heels of reading Fast Company's Masters of Design issue, I attended the International Brand Design Conference and heard Claudia Kotchka present on the design imperative facing consumer goods manufacturers.
Kotchka leads A.G. ...READ»
We canvassed the experts, analyzed the products, and crunched the numbers. From visionary upstarts to storied stalwarts, here are companies that dazzle with new ideas -- and prove beyond a doubt how business is a force for change. We call them the Fast 50.READ»
The naming of the first female president of Harvard University, a place where, as recently as the mid-1970s, women were barred from entering the main door of the faculty club, has prompted the expected chorus of folks wondering if ...READ»
Jeff Weedman is a man with an innovative mission -- to open up Procter Gamble's treasure trove of patents (some 27,000 at last count) to the outside world. Why? Because selling off old ideas forces everyone to come up with new ideas faster.READ»
Innovate on Purpose is one the innovation blogs I follow on a regular basis. Yesterday, Jeffrey Phillips posted a nice article titled The first step to innovation success.” In it, he discusses the need to have people ...READ»
F. Scott Fitzgerald once wrote that one sign of a "first-rate intelligence" is the ability "to hold two opposing ideas in mind at the same time and still retain the ability to function." According to Roger Martin, a sure sign of a ...READ»
