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 <title>Promote Your Relevant Content - Block the Rest</title>
 <link>http://www.fastcompany.com/blog/jeffrey-olchovy/demystifying-web/promote-your-relevant-content-block-rest</link>
 <description>&lt;p&gt;
Duplicate content is the bane of search engines and, as such, they have no problem taking it out on corporate Web sites that refuse to take proper precautions when promoting their online Web copy.
&lt;/p&gt;
&lt;p&gt;
It is not by penalty, but rather by specialized filtering that search engines lower your site&#039;s rank for select keywords if measures are not taken to minimize identical pages or gateways that reproduce many versions of single pages, entries and articles.
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/jeffrey-olchovy/demystifying-web/promote-your-relevant-content-block-rest&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/blogging">blogging</category>
 <category domain="http://www.fastcompany.com/tag/web-design">web design</category>
 <category domain="http://www.fastcompany.com/tag/seo">seo</category>
 <category domain="http://www.fastcompany.com/tag/web-standards">web standards</category>
 <category domain="http://www.fastcompany.com/tag/internet-marketing">internet marketing</category>
 <category domain="http://www.fastcompany.com/tag/web-development">web Development</category>
 <category domain="http://www.fastcompany.com/tag/duplicate-content">duplicate content</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <pubDate>Sat, 26 Jul 2008 10:29:53 -0400</pubDate>
 <dc:creator>Jeffrey Olchovy</dc:creator>
 <guid isPermaLink="false">942280 at http://www.fastcompany.com</guid>
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