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Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts

The gaming vet who fell in love with The Sims years ago--then went on to create the game's latest, most successful iterations--talks about the importance of listening to users and always respecting the idea of playfulness.READ»

Lucy Bradshaw, SVP at Electronic Arts

The leader of an 80-person development team, Bradshaw is responsible for executing the wild fantasies of Will Wright, who founded Maxis in the late 1980s and brainstormed a slew of "Sim"-related titles.READ»

iPhone Gaming Grows Up With EA's Big Franchise Games

It's been suspected, and Apple itself hasn't missed the marketing opportunity, but it looks like the iPhone and iPod Touch are turning into serious gaming systems. The latest confirmation of this? EA's releasing a bunch of ...READ»

CAREERS   |  Comment

Career Advice from Will Wright, Creator of Spore, SimCity and The Sims.

Game designer Will Wright founded his own company, Maxis, in 1989 and has since created some of the best-known simulation games in existence, including the 2008 blockbuster Spore. Maxis is now part of Electronics Arts, the world's largest video game company.READ»

SPOREPEDIA   |  Comment

The Simemperor

Sims creator Will Wright, whose new life-spawning game Spore comes out this month, talks about what's wrong with Grand Theft Auto, the dearth of women in gaming, and the value of his empire.READ»

VIDEO GAMES   |  Comment

10 Hot Video Games for Summer

GTA4 kicked off the summer game season when it was released April 30. You play as an Eastern European immigrant newly arrived to Liberty City, an analogue of New York, where you're given an open world to explore. This blockbuster is ...READ»