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Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts

The gaming vet who fell in love with The Sims years ago--then went on to create the game's latest, most successful iterations--talks about the importance of listening to users and always respecting the idea of playfulness.READ»

The Rise of Corporate Games

With the ever-popular Sims games as blueprint, video games are making their way into the office. Here's a look at how savvy CEOs have made gameplay requisite for job training. READ»