HBO

Three Business Models the $38 Billion Newspaper Industry Could Copy

Dan Macsai — Tue, 01 Dec 2009 13:00:00 -0500

1. The HBO Model

"TV got better," says The Wire creator David Simon, after HBO and Showtime started offering complex characters and provocative storylines worth paying for. Newspapers, he says, should also charge for premium, exclusive content -- instead of reprinting AP stories -- so that reporters can "stay on a beat long enough [to acquire better] information."

Epix Aims to Put HBO and Showtime to Shame; Try It for Free Here!

Chris Dannen — Thu, 29 Oct 2009 16:40:23 -0400

Last month we reported that a new cable channel called Epix was going to try to steal thunder from heavyweights like HBO and Showtime by also offering all their movies online at EpixHD.com.

Epix Movie Service Challenges HBO and Hulu Alike

Chris Dannen — Mon, 21 Sep 2009 13:10:37 -0400

When MGM, Lionsgate and Paramount couldn't come to an agreement with Showtime for cable movie distribution, they went and created their own channel. But unlike the regular premium channels, which take about a year to get out-of-theater movies, the studios' new service, EPIX, will get popular movies quickly -- and it'll let you watch them on-demand anywhere from EPIXHD.com.

Did HBO's 'True Blood' Campaign Achieve Immortality or Just Plain Suck?

Alissa Walker — Mon, 15 Jun 2009 22:43:13 -0400

Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory).

Three Successful Viral Marketing Campaigns

Dan Macsai — Fri, 01 May 2009 14:00:00 -0400

1. Levi's Big Flip

When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 debut, the two-minute must-share video -- and its subsequent press coverage -- has helped the denim giant reach an estimated 100 million people.