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 <title>Mackey&#039;s Op-Ed Tarnishes Whole Foods Brand Image</title>
 <link>http://www.fastcompany.com/blog/shel-horowitz/mackeys-op-ed-tarnishes-whole-foods-brand-image-0</link>
 <description>&lt;p&gt;Whole Foods’ standing among its core constituency is less than it was before CEO John Mackey&lt;br /&gt;
wrote a well-publicized op-ed in the Wall Street Journal, attempting to&lt;br /&gt;
put the brakes on health care reform. According to &lt;a href=&quot;http://mashable.com/2009/08/24/whole-foods-brand-perception/&quot;&gt;Mashable.com&lt;/a&gt;,&lt;br /&gt;
which covers social media, positive perceptions of Whole Foods dropped&lt;br /&gt;
10 points in a week, and a 13 point drop in the perception that&lt;br /&gt;
respondents would be proud to work there. Mashable also notes that the&lt;br /&gt;
boycott group launched on Facebook is up to 27,000 members.&lt;/p&gt;
&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li  class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/group/social-responsibility&quot; class=&quot;og_links&quot;&gt;Social Responsibility&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/shel-horowitz/mackeys-op-ed-tarnishes-whole-foods-brand-image-0&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/whole-foods">whole foods</category>
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 <category domain="http://www.fastcompany.com/tag/mashable">mashable</category>
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 <category domain="http://www.fastcompany.com/tag/demographics">demographics</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <group domain="http://www.fastcompany.com/group/social-responsibility">Social Responsibility</group>
 <pubDate>Wed, 02 Sep 2009 07:06:16 -0400</pubDate>
 <dc:creator>Shel Horowitz</dc:creator>
 <guid isPermaLink="false">1344520 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Mackey&#039;s Op-Ed Tarnishes Whole Foods Brand Image</title>
 <link>http://www.fastcompany.com/blog/shel-horowitz/mackeys-op-ed-tarnishes-whole-foods-brand-image</link>
 <description>&lt;p&gt;Whole Foods’ standing among its core constituency is less than it was before CEO John Mackey&lt;br /&gt;
wrote a well-publicized op-ed in the Wall Street Journal, attempting to&lt;br /&gt;
put the brakes on health care reform. According to &lt;a href=&quot;http://mashable.com/2009/08/24/whole-foods-brand-perception/&quot;&gt;Mashable.com&lt;/a&gt;,&lt;br /&gt;
which covers social media, positive perceptions of Whole Foods dropped&lt;br /&gt;
10 points in a week, and a 13 point drop in the perception that&lt;br /&gt;
respondents would be proud to work there. Mashable also notes that the&lt;br /&gt;
boycott group launched on Facebook is up to 27,000 members.&lt;/p&gt;
&lt;div class=&quot;og_rss_groups&quot;&gt;&lt;ul class=&quot;links&quot;&gt;&lt;li  class=&quot;first last og_links&quot;&gt;&lt;a href=&quot;/group/social-responsibility&quot; class=&quot;og_links&quot;&gt;Social Responsibility&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/shel-horowitz/mackeys-op-ed-tarnishes-whole-foods-brand-image&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/whole-foods">whole foods</category>
 <category domain="http://www.fastcompany.com/tag/health-care-reform">health care reform</category>
 <category domain="http://www.fastcompany.com/tag/mashable">mashable</category>
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 <category domain="http://www.fastcompany.com/tag/demographics">demographics</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <group domain="http://www.fastcompany.com/group/social-responsibility">Social Responsibility</group>
 <pubDate>Wed, 02 Sep 2009 07:06:07 -0400</pubDate>
 <dc:creator>Shel Horowitz</dc:creator>
 <guid isPermaLink="false">1344519 at http://www.fastcompany.com</guid>
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<item>
 <title>SoCal Tech – The Undiscovered Country</title>
 <link>http://www.fastcompany.com/blog/francisco-dao/fast-company-buzz/socal-tech-%E2%80%93-undiscovered-country</link>
 <description>&lt;p&gt;
When Mike Macadaan, a Silicon Valley based designer at AOL, decided to throw a tech exhibition, you’d think he would have done it locally. Instead, Macadaan did the unthinkable. He went to Los Angeles. Surely this would mean disaster. After all, the only tech companies in LA were &lt;a href=&quot;http://www.youtube.com/watch?v=5lNZbRs5Qsw&quot; target=&quot;_blank&quot;&gt;celebrity vanity projects&lt;/a&gt; that made no sense, right?
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/francisco-dao/fast-company-buzz/socal-tech-%E2%80%93-undiscovered-country&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/techset">techset</category>
 <category domain="http://www.fastcompany.com/tag/aol">aol</category>
 <category domain="http://www.fastcompany.com/tag/mike-macadaan">mike macadaan</category>
 <category domain="http://www.fastcompany.com/tag/los-angeles">Los Angeles</category>
 <category domain="http://www.fastcompany.com/tag/fast-company">fast company</category>
 <category domain="http://www.fastcompany.com/tag/brian-solis">brian solis</category>
 <category domain="http://www.fastcompany.com/tag/twiistup">twiistup</category>
 <category domain="http://www.fastcompany.com/tag/francisco-dao">francisco dao</category>
 <category domain="http://www.fastcompany.com/tag/mashable">mashable</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <pubDate>Sun, 20 Jul 2008 23:26:18 -0400</pubDate>
 <dc:creator>Francisco Dao</dc:creator>
 <guid isPermaLink="false">933579 at http://www.fastcompany.com</guid>
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