5 seconds. That's about how long website creators have to capture a visitor's attention and convince them to stick around. Fabian Stelzer used his training in neuroscience to help create a tool for web designers that analyzes just how sticky their page is likely to be.READ»
Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you'll understand why experts think the pop charts will remain mindless for decades to come. READ»
About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for using pseudo-science.
Is it true ...READ»
At the 2009 World Haptics Conference last month, Philips demonstrated an intriguing project: An "Emotion Shirt" that simulates the body's emotional responses. As Paul Lemmens, a cognitive scientist in Philips's User ...READ»
It sounds like the stuff of pure science-fiction, but it's not: Japanese scientists have demonstrated a system that can display actual images of what you're thinking about on a screen.ATR Computational Neuroscience Laboratories have ...READ»
Giving up the CrackBerry will make the president-elect more productive, but neuroscientist Sam Wang says that he shouldn’t give it up completely. Here’s why…READ»
These books run the gamut of what Fast Company is about--innovation, creativity, design, sustainability, technology, marketing, and global business. Their central theme: finding and sharing new ideas is essential to success.READ»
