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BRANDING   |  Comment

Ferrari Drops Wickedly Sneaky Cigarette Advertising From Its Race Cars

Still, you've got to admire the wicked branding genius that inspired the now defunct design.READ»

Ferrari F10 Steering Wheel Looks Like a Robot Barfed on It

Is this the worst interface ever designed?READ»

FERRARI   |  Comment

Super-Slick Ferrari 599 Electric Hybrid Revealed in Geneva

Hot off the heels of Porsche's reveal of its 918 Spyder plug-in hybrid concept, Ferrari has unveiled a snazzy hybrid electric supercar of its own: the Ferrari 599. The bright green concept vehicle, revealed at this week's Geneva ...READ»

Craft, the Wisdom of the Hand

It's nice to know that Jeff Immelt, GE's CEO, and I think alike. Just as I was writing this piece, I happened to read his comments on the business culture in this country: "I believe that a popular, 30-year notion that ...READ»