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4square-charity
GEOTAGGING   |  Comment

Foursquare Makes Geotagging Generous, Points to Charity's AR Future

Foursquare's already a technology to keep your eye on if you're interested in geotagging, augmented reality, social gaming, and hyper-local ads, but it's just added a new attraction just in time for the Holidays: Charity, for New ...READ»

coke

Coke Takes Lead in Sustainable Cola Wars With 100% HFC-Free Vending Machines

Coke has officially taken the lead in the ongoing sustainable cola wars with a pledge to cut hydrofluorocarbon (HFC), a potent greenhouse gas, from all vending machines and coolers by 2015. Pepsi, your move.READ»

Rashad Robinson, GLAAD, Senior Director of Media Programs, LGBT
GLAAD   |  Comment

GLAAD's Helping Hand

Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»

Letter From the Editor: The Best Rivalry in Business, Refreshed

Letter From the Editor: The Best Rivalry in Business, Refreshed

When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»

coke

The Sustainable Cola Wars March On With Coke's "Commitment 2020" Plan

The green cola wars began in March, when both Pepsi and Coke made good on their plans to remove toxic hydrofluorocarbons (HFCs) from their vending machines. Now the wars continue as Coke attempts to best Pepsi in overall ...READ»

136-not-so-fast-the-iwannabe-chronicles5
APPLE   |  10 comments

The Apple Wannabes: Dell, Microsoft, Pepsi, and Google

Inside the secret brainstorms that begin with the dreaded phrase, "If only we could be more like Apple."READ»

pepsi
COLA WARS   |  Comment

Latest Cola Wars Skirmish: Battle for the Greenest Vending Machines

Vending machine purchases often elicit feelings of guilt about the sugar and fat contents of soda and candy, but rarely about the greenhouse gas emissions of the machine itself. Soda vendors know, though, that their machines use ...READ»

ideo Roshi energy conservation

Ideo's Roshi Givechi Offers Six Ways to Make Energy Conservation Electrifiying

When Roshi Givechi first came to Ideo from Microsoft she thought she had made a mistake. The famously human-centered firm wasn't giving her many opportunities to design for real people. "I thought, is this for me?" she ...READ»

pepsi logo

Triumph of the Design Haters: After Facebook and Tropicana, Whose Redesign Is Next to Go?

In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»

topshop
PEPSICO   |  1 comment

iFive: Facebook Surrenders, Pepsi Lightens Up, and Boxee Opens Pandora's Box in Today's Innovation News

While you were sleeping, innovation obsessed about, well, everything. Here are today's top stories: Facebook to Whiners: Enough already! The social network's director of product Christopher Cox fell on his sword last night ...READ»

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