Pepsi | Fast Company

To Achieve Big Goals, Become A Pattern Thinker (Or, How The Cool Ranch Dorito Was Born)

BY David NovakMon Jan 9, 2012

In business, we sometimes get too caught up in the idea that we need to be different, to innovate. We do need to distinguish ourselves, but that does not mean we can’t borrow ideas, make them our own, and do an even better job of executing them. Yum! Brands CEO David Novak shares how pattern thinking has helped generate amazing ideas--including the Cool Ranch Dorito.READ»

PEPSI | Comment

The Sound Of Football Levels The Playing Field For Blind Athletes

BY Rae Ann FeraTue Nov 8, 2011

A Swedish campaign, part of the Pepsi Refresh Project, fits visually impaired soccer players with sense-enhancing technology that creators hope will have off-pitch applications.READ»

DESIGN | Comment

For Brands, Being Human Is The New Black

BY E.B. BoydMon Aug 29, 2011

At the Designer Fund’s first Designer Fair, IDEO’s Elle Luna explains how brands are increasingly seeking to gain customers and build loyalty by showing their human side.READ»

LEADERSHIP | Comment

How Pepsi's Indra Nooyi Learned To Be A CEO

BY Gary BurnisonFri Apr 29, 2011

In this excerpt from his new book "No Fear of Failure," author Gary Burnison recounts his conversation with Nooyi on what her prior career as a consultant taught her and what she had to figure out on the job.READ»

SOCIAL RESPONSIBILITY | Comment

Pepsi CEO Indra Nooyi's Lame Talk Underscores TED's Awkward Adventures in Advertising

BY Anya KamenetzFri Mar 4, 2011

The discordant note is an example of TED’s at times uneasy relationship to corporate sponsorship as the nonprofit organization pursues its future as a global media brand focused on learning and social change. READ»

PEPSICO | Comment

Pepsi, Greenopolis, D.C. Launch Recycling Kiosks With Rewards [Updated]

BY Ariel SchwartzTue Mar 1, 2011

Pop your soda cans in the kiosk and you'll receive discounts at Dominos, Johnny Rockets, and Marriott hotels, among other businesses. READ»

MICHAEL JORDAN | Comment

Super Bowl Ad Stories: "The Remake," Featuring LeBron James and Dwight Howard

BY Austin CarrFri Feb 4, 2011

Appealing to our sense of nostalgia, big companies from Coca-Cola to McDonald's to Pepsi try to recapture the magic of classic Super Bowl ads.READ»

INNOVATION | Comment

How Spindrift Makes Natural Sodas Without High Fructose Corn Syrup (It's Harder Than You Think)

BY Dan MorrellSun Jan 9, 2011

Sugary drinks are a real problem, but alternatives are hard to make.READ»

WORK/LIFE | Comment

Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz

BY Margaret RhodesSun Jan 9, 2011

Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers.READ»

PEPSI REFRESH PROJECT | Comment

Has Pepsi's Refresh Project Been Compromised By Cheaters?

BY Ariel SchwartzFri Jan 7, 2011

Nonprofit groups vying for funding from the campaign are claiming that manipulated results have propelled recent winners to the top.READ»

LEADERSHIP | Comment

Content Curation: It's Going to Be HUGE

BY Steven RosenbaumMon Nov 22, 2010

"I feel like there are a lot of bitter librarians out there," says Erin Scime. They're bitter because their profession is being democratized--but that may be a good thing for them, and for you. READ»

FACEBOOK PLACES | Comment

Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places

BY Austin CarrThu Nov 18, 2010

Foursquare's pilot program, launching today, breaks away from Facebook Places and Gowalla with badges and discounts based not only on locations but your reasons for being there. READ»

30 SECOND MBA

When Do You Greenlight a Project?

BY Ellen McGirtMon Oct 25, 2010

Jill Beraud, Chief Marketing Officer at Pepsi, answers this week's 30 Second MBA question. READ»

I-CROP | Comment

PepsiCo: Agricultural Hero?

BY Ariel SchwartzWed Oct 20, 2010

The fast-food giant unveils its i-crop soil-monitoring system to help farmers around the world manage water and CO2 emissions. What about the rest of us?READ»

FC CALENDAR | Comment

London Film Festival

BY Fast Company CalendarTue Oct 12, 2010

Most filmmakers toil in obscurity for years before getting the chance to premiere at a world-class event like the London Film Festival. Not so for the winner of Unilever's Consumer Creative Challenge, a contest in which amateur ...READ»

LEADERSHIP | Comment

What to Do When Good Brands Make Bad Things? Or Bad Brands Do Good?

BY Simon MainwaringWed Sep 29, 2010

Pepsi makes brown sugar water that can contribute to obesity. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can be accused of providing some product or service that can be harmful, and many so-called villains contribute to social programs. So what do we do?READ»

GENDER | Comment

Open Thread: Does Hiring and Promoting Women Make Your Company Diverse?

BY Austin CarrFri Sep 17, 2010

The CEO of business equality consultancy 20-first asks: Does considering women under the heading of "diversity" miss the point?READ»

PEPSI | Comment

Pepsi Refresh Project Announces Do Good for the Gulf Finalists

BY Ariel SchwartzThu Sep 2, 2010

Earlier this summer, Pepsi announced that it would dole out $1.3 million in grants for Gulf oil disaster-related projects as part of the Refresh Project, Pepsi's online cause marketing campaign that asks participants how the company ...READ»

30 SECOND MBA

What Is Too Much Information in an Information Age?

BY Ellen McGirtFri Jul 2, 2010

Jill Beraud, Pepsi's Chief Marketing Officer, answers this week's 30 Second MBA question. READ»

30 SECOND MBA

What is Too Much Information in an Information Age?

BY Ellen McGirtTue Jun 29, 2010

PepsiCo's CMO Jill Beraud keeps her customers top of mind when disseminating information. READ»