http://www.fastcompany.com/tag/ideo-eyes-open The taxonomy view with a depth of 0. en http://www.fastcompany.com/magazine/127/nexttravel-view-masters.html <!--paging_filter--><h3>1. Ideo Eyes Open</h3> <p> The innovation-and-design firm brings its fresh eye to a travel book <em>($22.95)</em> with <strong>50 photo-saturated, offbeat experiences in a flip-chart format.</strong> The aim? To inspire travelers to look up from their sightseeing itineraries and explore their surroundings. "We decided to take all of our own photos," says author Fred Dust, an Ideo partner, "because the way you see is so reflective of the stories you tell." London and New York got Ideo-ized first; expect more cities ahead. </p><p><a href="http://www.fastcompany.com/magazine/127/nexttravel-view-masters.html">read more</a></p> moleskine city notebook business travel work life balance Globe Pequot Press travel series insideout travel guides Fred Dust ideo eyes open street maps Innovation Work/Life Mon, 23 Jun 2008 16:35:18 -0400 Kate Rockwood 898661 at http://www.fastcompany.com