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 <title>Reebok</title>
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 <title>Behind the Next Fitness Craze: Reebok&#039;s Jukari Fit to Fly</title>
 <link>http://www.fastcompany.com/magazine/139/fast-talk-the-aerialist.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;blockquote class=&quot;pull&quot;&gt;&lt;strong&gt;Katrin Ley&lt;/strong&gt;&lt;br /&gt;

Head of Brand Strategy and Business Development&lt;br /&gt;

Reebok&lt;br /&gt;

Boston, Massachusetts&lt;/blockquote&gt;


&lt;p&gt;&lt;em&gt;Reebok&#039;s &lt;strong&gt;Katrin Ley, 36, &lt;/strong&gt;developed a new trapeze-based fitness routine with Cirque du Soleil called Jukari Fit to Fly and launched it, along with two new related apparel lines, in 14 cities around the world this past spring.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/139/fast-talk-the-aerialist.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/reebok">Reebok</category>
 <category domain="http://www.fastcompany.com/tag/jukari-fit-fly">Jukari Fit to Fly</category>
 <category domain="http://www.fastcompany.com/tag/katrin-ley">Katrin Ley</category>
 <category domain="http://www.fastcompany.com/tag/equinox-gym">Equinox gym</category>
 <category domain="http://www.fastcompany.com/tag/cirque-du-soleil">Cirque du Soleil</category>
 <category domain="http://www.fastcompany.com/tag/health">health</category>
 <category domain="http://www.fastcompany.com/tag/kim-kardashian">Kim Kardashian</category>
 <category domain="http://www.fastcompany.com/tag/mischa-barton">Mischa Barton</category>
 <category domain="http://www.fastcompany.com/tag/audrina-patridge">Audrina Patridge</category>
 <category domain="http://www.fastcompany.com/tag/exercise">exercise</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <category domain="http://www.fastcompany.com/tag/magazine-0">Magazine</category>
 <pubDate>Thu, 01 Oct 2009 14:00:00 -0400</pubDate>
 <dc:creator>Kate Rockwood</dc:creator>
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<item>
 <title>Lemon Head: A Q&amp;A With CP+B&#039;s New Director of Design Kevin Grady</title>
 <link>http://www.fastcompany.com/blog/alissa-walker/designerati/lemon-head-qa-cpbs-new-director-design-kevin-grady</link>
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&lt;img class=&quot;center&quot; src=&quot;http://farm4.static.flickr.com/3657/3528632208_5e1c8b8753.jpg&quot; alt=&quot;truth&quot; /&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alissa-walker/designerati/lemon-head-qa-cpbs-new-director-design-kevin-grady&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/crispin-porter-bogusky">Crispin Porter + Bogusky</category>
 <category domain="http://www.fastcompany.com/tag/kevin-grady">kevin grady</category>
 <category domain="http://www.fastcompany.com/tag/alex-bogusky">Alex Bogusky</category>
 <category domain="http://www.fastcompany.com/tag/truth">truth</category>
 <category domain="http://www.fastcompany.com/tag/arnold-worldwide">arnold worldwide</category>
 <category domain="http://www.fastcompany.com/tag/lemon">lemon</category>
 <category domain="http://www.fastcompany.com/tag/gum">gum</category>
 <category domain="http://www.fastcompany.com/tag/mtv">MTV</category>
 <category domain="http://www.fastcompany.com/tag/converse">converse</category>
 <category domain="http://www.fastcompany.com/tag/reebok">Reebok</category>
 <category domain="http://www.fastcompany.com/tag/scion">Scion</category>
 <category domain="http://www.fastcompany.com/tag/penguin-books">penguin books</category>
 <category domain="http://www.fastcompany.com/tag/david-bowie">David Bowie</category>
 <category domain="http://www.fastcompany.com/tag/daft-punk">Daft Punk</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Wed, 13 May 2009 10:52:15 -0400</pubDate>
 <dc:creator>Alissa Walker</dc:creator>
 <guid isPermaLink="false">1281108 at http://www.fastcompany.com</guid>
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<item>
 <title>John Maeda: Question Everything, But Nail Those Deliverables</title>
 <link>http://www.fastcompany.com/blog/alissa-walker/designerati/john-maeda-good-business-sense-question-everything-get-things-done</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;img src=&quot;http://farm4.static.flickr.com/3607/3387473885_f26c3d8f68_o.jpg&quot; width=&quot;225&quot; height=&quot;337&quot; alt=&quot;Maeda&quot; class=&quot;float-left&quot; /&gt;&lt;/a&gt;He&#039;s just started as president of the &lt;a href=&quot;http://www.risd.edu&quot;&gt;Rhode Island School of Design&lt;/a&gt;, but we&#039;d love to appoint designer &lt;a href=&quot;/magazine/129/the-double-vision-of-john-maeda.html&quot; target=&quot;_blank&quot;&gt;John Maeda&lt;/a&gt; to another position we just invented: Official Ambassador Between Academia and Business.
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/alissa-walker/designerati/john-maeda-good-business-sense-question-everything-get-things-done&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/john-maeda">John Maeda</category>
 <category domain="http://www.fastcompany.com/tag/punctuation">punctuation</category>
 <category domain="http://www.fastcompany.com/tag/phillips">Phillips</category>
 <category domain="http://www.fastcompany.com/tag/cartier">Cartier</category>
 <category domain="http://www.fastcompany.com/tag/risd">RISD</category>
 <category domain="http://www.fastcompany.com/tag/reebok">Reebok</category>
 <category domain="http://www.fastcompany.com/tag/samsung">samsung</category>
 <category domain="http://www.fastcompany.com/tag/google">google</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Thu, 26 Mar 2009 15:32:16 -0400</pubDate>
 <dc:creator>Alissa Walker</dc:creator>
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<item>
 <title>Products of Brand Mash-Ups</title>
 <link>http://www.fastcompany.com/magazine/127/not-so-fast-license-to-run-amok.html</link>
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&lt;strong&gt;&lt;a href=&quot;#self&quot; onclick=&quot;window.open(&#039;http://images.fastcompany.com/koolaid.gif&#039;,&#039;mywindow&#039;,&#039;width=300,height=212&#039;)&quot;&gt;Reebok Kool-Aid Collection&lt;/a&gt;&lt;/strong&gt; &lt;img src=&quot;http://images.fastcompany.com/images/popup-large.gif&quot; /&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/127/not-so-fast-license-to-run-amok.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/clif-bar">Clif Bar</category>
 <category domain="http://www.fastcompany.com/tag/reebok">Reebok</category>
 <category domain="http://www.fastcompany.com/tag/sales-and-marketing">Sales and Marketing</category>
 <category domain="http://www.fastcompany.com/tag/kool-aid">Kool-Aid</category>
 <category domain="http://www.fastcompany.com/tag/marketing-new-products">marketing new products</category>
 <category domain="http://www.fastcompany.com/tag/hello-kitty">Hello Kitty</category>
 <category domain="http://www.fastcompany.com/tag/nascar">NASCAR</category>
 <category domain="http://www.fastcompany.com/tag/mens-sportswear">mens sportswear</category>
 <category domain="http://www.fastcompany.com/tag/rebranding-products">rebranding products</category>
 <category domain="http://www.fastcompany.com/tag/dr-dre">Dr. Dre</category>
 <category domain="http://www.fastcompany.com/tag/creativity-and-innovation">creativity and innovation</category>
 <category domain="http://www.fastcompany.com/tag/ciroc-vodka">Ciroc Vodka</category>
 <category domain="http://www.fastcompany.com/tag/design-business">Design in Business</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Mon, 23 Jun 2008 16:35:36 -0400</pubDate>
 <dc:creator>Bill Barol</dc:creator>
 <guid isPermaLink="false">898674 at http://www.fastcompany.com</guid>
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