P&G

Would CPG Brands Compete with their Own Channels for Customers?

Valeria Maltoni — Sun, 13 Sep 2009 18:52:46 -0400

AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of that.

One of the companies mentioned in the article is Alice.com. Their model is to connect customers to companies directly. But this is not their main story.

Facebook and Twitter Offer Businesses Opportunities and Challenges

Dan Macsai and Zachary Wilson — Tue, 01 Dec 2009 13:00:00 -0500

What's Thwarting American Innovation? Too Much Science, Says Roger Martin

Linda Tischler — Wed, 04 Nov 2009 15:18:21 -0500

The folks at McKinsey, Bain, and BCG should be happy that Roger Martin likes his job. Otherwise, he could cause them a heap of trouble.

Where In the World is P&G's Jim Stengel?

Danielle Sacks — Thu, 12 Mar 2009 16:51:34 -0400

Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now taking his own brand on the road.

Facebook, Google Employees Team Up for Tide's Social Media Charity Experiment

Ariel Schwartz — Thu, 12 Mar 2009 12:27:26 -0400

Every company wants to find the secret sauce for social media success, and last night, Tide took a stab at it under the guise of charity work.

Four Lessons in Creative Repurposing

Kate Rockwood — Wed, 14 Jan 2009 13:45:43 -0500

Plant Food

Trash: Worms produce their body weight in waste every 24 hours.
Salvage: Terracycle converts organic garbage destined for landfills into environmentally friendly liquid plant food (from worm poop).
Cash: Terracycle is now sold in Wal-Mart, Home Depot, and Whole Foods, and expects to generate $15 million in revenue in 2009.

P&G's Sustainability Initiatives -- Not So Sustainable

Melanie Warner — Mon, 23 Jun 2008 16:35:38 -0400

On a prematurely springlike day in Cincinnati, Len Sauers's workday begins as it often does -- with a meeting. On the 11th floor of Procter & Gamble's corporate offices, seven members of its Sustainability Leadership Council huddle around a table in a small conference room. Ten others listen in by phone from P&G offices around the world. The topic at hand is the company's commitment to develop $20 billion worth of "sustainable innovation products" in the next five years, a significant addition to P&G's current $76 billion in annual sales.