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 <title>Borders</title>
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 <title>What Can The Book Business Learn From iTunes?</title>
 <link>http://www.fastcompany.com/blog/chris-dannen/techwatch/what-can-book-business-learn-itunes</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;This week the media is a-squabble over the death rattles coming from the book publishing industry. Yes, it&#039;s in dire condition. But a new business model might bring readers back. Call it the Free Lunch model.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/chris-dannen/techwatch/what-can-book-business-learn-itunes&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/affiliate">affiliate</category>
 <category domain="http://www.fastcompany.com/tag/amazon">Amazon</category>
 <category domain="http://www.fastcompany.com/tag/apple">apple</category>
 <category domain="http://www.fastcompany.com/tag/consumer-products">Consumer Products</category>
 <category domain="http://www.fastcompany.com/tag/enterprise">Enterprise</category>
 <category domain="http://www.fastcompany.com/tag/borders">Borders</category>
 <category domain="http://www.fastcompany.com/tag/media">media</category>
 <category domain="http://www.fastcompany.com/tag/music">Music</category>
 <category domain="http://www.fastcompany.com/tag/it">it</category>
 <category domain="http://www.fastcompany.com/tag/publishing">publishing</category>
 <category domain="http://www.fastcompany.com/tag/products">products</category>
 <category domain="http://www.fastcompany.com/tag/itunes">itunes</category>
 <category domain="http://www.fastcompany.com/tag/books">books</category>
 <category domain="http://www.fastcompany.com/tag/houghton-mifflin">houghton mifflin</category>
 <category domain="http://www.fastcompany.com/tag/innovative-products">innovative products</category>
 <category domain="http://www.fastcompany.com/tag/barnes-and-noble">barnes and noble</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Mon, 05 Jan 2009 18:49:37 -0500</pubDate>
 <dc:creator>Chris Dannen</dc:creator>
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<item>
 <title>The Challenge Of Spreading A New Idea</title>
 <link>http://www.fastcompany.com/magazine/127/the-challenge-of-spreading-a-new-idea.html</link>
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&lt;strong&gt;1. Success:&lt;/strong&gt;&lt;em&gt; Cloverfield&lt;/em&gt;&lt;br /&gt;
&lt;strong&gt;Breakthrough: &lt;/strong&gt;Blockbuster event movie shot in digital video&lt;br /&gt;
&lt;strong&gt;Message:&lt;/strong&gt; Godzilla meets Blair Witch&lt;br /&gt;
&lt;strong&gt;Upshot: &lt;/strong&gt;The film has grossed about $168 million worldwide on a $25 million budget.
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/127/the-challenge-of-spreading-a-new-idea.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/nintendo-wii">Nintendo Wii</category>
 <category domain="http://www.fastcompany.com/tag/luddites">Luddites</category>
 <category domain="http://www.fastcompany.com/tag/cloverfield">Cloverfield</category>
 <category domain="http://www.fastcompany.com/tag/social-gaming">social gaming</category>
 <category domain="http://www.fastcompany.com/tag/godzilla">Godzilla</category>
 <category domain="http://www.fastcompany.com/tag/digital-video">digital video</category>
 <category domain="http://www.fastcompany.com/tag/chumby">Chumby</category>
 <category domain="http://www.fastcompany.com/tag/motion-sensor-dection-controller">motion-sensor-dection controller</category>
 <category domain="http://www.fastcompany.com/tag/internet-alarm-clock">internet alarm clock</category>
 <category domain="http://www.fastcompany.com/tag/borders">Borders</category>
 <category domain="http://www.fastcompany.com/tag/web-widgets">web widgets</category>
 <category domain="http://www.fastcompany.com/tag/borders-concept-stores">Borders Concept Stores</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <pubDate>Mon, 23 Jun 2008 16:35:20 -0400</pubDate>
 <dc:creator>Fast Company staff</dc:creator>
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