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GLO Gaming's Lindsey Port Helps Brands Meet Gamers Where They Live

“Games have a huge audience and companies are sitting on mountains of unmonetized content,” says Lindsey Port, the founder of GLO Gaming, the fast-growing online and mobile ad platform that helps big brands find new and engaging ways to reach gamers during their daily "happy time."READ»

What Every Business Can Learn From Social Gaming

Wouldn’t it be great if you could gather real-time feedback from your customers and make real-time changes to your product, quickly pivoting based on their personal preferences? Thanks to interactive design and some super-charged technology, social gamers are doing just that. READ»

3 Powerful Game Dynamics That Create Brand Superfans

The motivating factor of game dynamics can help business owners create an entirely new kind of loyalty with customers. A look at three super-creative ways companies are using games to turn customers into fans and brand advocates.READ»

Social Gaming Summit

Build a game, and they will play--and pay. Of the 62 million Americans who will log game time on a social network this year, some 10% will open their real-world wallets to buy virtual goods. That small percentage is nothing to scoff atREAD»

Are User Behavior Analytics The Real Predictors Of Customer Engagement?

When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t. READ»

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iFive: PS2 Still Selling, Adobe's Tablet Plans, YouTube Supports 3-D, Zynga Worth $8 Billion?, Martian Astronauts

While you were sleeping, the world kept turning, and innovation never even closed its eyes--so here's the early news, summarized:READ»

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iFive: ISP Data Retention, Facebook Credits Grows, Groceries from Amazon, Google Buying Fflick, White iPhone 4 Finally Inbound

Hey, check out our shiny new i5 logo! Now check out today's early tech and innovation news!READ»

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iFive: U.S. WikiLeaks Probe Illegal?, Apple's Friend-Finding, NASA's New Rocket, HP's WebOS Tablet, Rapidshare's Defamation

On this day 11 years ago Bill Gates left Microsoft, but that doesn't mean that his firm stopped innovating--nor anyone else either. On that note, here's this morning's early innovation news:READ»

FarmVille-Maker Zynga Harvests New Crop: Acquires Newtoy, Its 7th Acquisition This Year

Today, Zynga acquired Texas-based developer Newtoy, yet another acquisition in the billion dollar company's spending spree.READ»

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Facebook Knows You Don't Care About Your Coworker's FarmVille Achievements

Facebook's gaming platform, spurred on by huge successes like Zynga, has introduced social gaming to the masses and kick-started a minor gaming revolution. On the other hand, it's also caused massive clutter in the news feeds of ...READ»

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Did Google Pay $182 Million for a New VP?

Days after Google bought social app developer Slide, its CEO steps into the search giant's top engineering role. READ»

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Google Slides Into Social Gaming

By purchasing the Facebook app maker Slide, Google signals it's ready to enter a much-contested business. READ»

Disney Officially Acquires Zynga Competitor Playdom

It's been rumored for a while, but Disney has finally confirmed its acquisition of Playdom, a social game developer similar to Zynga.READ»

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iFive: Bonnie Wrecks Relief Well, Microsoft's HP Tablet Hook-Up, Facebook's Forgery, YouTube Playlists, Disney's Social Games

While you were sleeping, innovation was licking its finger, sticking it in the air to determine which way the wind was blowing, then getting in its coracle and rowing the hell outta Bonnie's way.1. Proof that the Thunderbird, that ...READ»

Google Silently Invests Over $100 Million in Zynga, Possibly for Google Games Launch

A rumor floating around this weekend says that Google has quietly invested somewhere between $100 and $200 million in online gaming company Zynga. This could be the launching pad for Google Games, due later this year.READ»

Women in Gaming: Female PC Players Will Soon Pwn You

Facebook game developers and casual browser game publishers have done what the big three gaming companies and their video game consoles could never do--bring women to gaming.READ»

Gambit Lets You Be a Mechanical Turk for Social Game Credits

If you could earn virtual coin in exchange for doing simple real world tasks, would you do it? Now there's a way to find out: Gambit, a company that specializes in monetizing social gaming, has teamed with Crowdflower, which manages ...READ»

Zynga Adds 12 Million Users in Two Weeks, Capping 50% Growth Spurt

Social gaming company Zynga, creator of several popular Facebook games including FarmVille, is growing at a pace that would make even its most productive virtual agrarians jealous, adding 12 million players in the last two weeks. The ...READ»

The Challenge Of Spreading A New Idea

1. Success: Cloverfield Breakthrough: Blockbuster event movie shot in digital video Message: Godzilla meets Blair Witch Upshot: The film has grossed about $168 million worldwide on a $25 million budget. 2. Jury's Out: ...READ»