“Games have a huge audience and companies are sitting on mountains of unmonetized content,” says Lindsey Port, the founder of GLO Gaming, the fast-growing online and mobile ad platform that helps big brands find new and engaging ways to reach gamers during their daily "happy time."READ»
Wouldn’t it be great if you could gather real-time feedback from your customers and make real-time changes to your product, quickly pivoting based on their personal preferences? Thanks to interactive design and some super-charged technology, social gamers are doing just that. READ»
The motivating factor of game dynamics can help business owners create an entirely new kind of loyalty with customers. A look at three super-creative ways companies are using games to turn customers into fans and brand advocates.READ»
Build a game, and they will play--and pay. Of the 62 million Americans who will log game time on a social network this year, some 10% will open their real-world wallets to buy virtual goods. That small percentage is nothing to scoff atREAD»
When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t. READ»
On this day 11 years ago Bill Gates left Microsoft, but that doesn't mean that his firm stopped innovating--nor anyone else either. On that note, here's this morning's early innovation news:READ»
Facebook's gaming platform, spurred on by huge successes like Zynga, has introduced social gaming to the masses and kick-started a minor gaming revolution. On the other hand, it's also caused massive clutter in the news feeds of ...READ»
While you were sleeping, innovation was licking its finger, sticking it in the air to determine which way the wind was blowing, then getting in its coracle and rowing the hell outta Bonnie's way.1. Proof that the Thunderbird, that ...READ»
A rumor floating around this weekend says that Google has quietly invested somewhere between $100 and $200 million in online gaming company Zynga. This could be the launching pad for Google Games, due later this year.READ»
Facebook game developers and casual browser game publishers have done what the big three gaming companies and their video game consoles could never do--bring women to gaming.READ»
If you could earn virtual coin in exchange for doing simple real world tasks, would you do it? Now there's a way to find out: Gambit, a company that specializes in monetizing social gaming, has teamed with Crowdflower, which manages ...READ»
Social gaming company Zynga, creator of several popular Facebook games including FarmVille, is growing at a pace that would make even its most productive virtual agrarians jealous, adding 12 million players in the last two weeks. The ...READ»
1. Success: Cloverfield
Breakthrough: Blockbuster event movie shot in digital video
Message: Godzilla meets Blair Witch
Upshot: The film has grossed about $168 million worldwide on a $25 million budget.
2. Jury's Out: ...READ»
