I often receive questions about whether or not a company is a mass customizer and why the whole world isn't moving to mass customization. This posting will make the differences a bit clearer about the differences and offer thoughts about what really matters.READ»
If you are a manufacturer and offer customized products, does that automatically make you a mass customizer? Part II provides additional insight into this question.READ»
If your company offers configurable products, are you more people dependent than process dependent? See how mass customization transformed one company.READ»
From the perspective of manufacturing products, it is one thing to be a “customizer” and quite another to be a “mass customizer.” Here are some important perspectives for business leaders.READ»
