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 <title>Building A Greenwash Crisis Plan </title>
 <link>http://www.fastcompany.com/blog/maryanne-conlin/marketing-green/building-greenwash-crisis-plan</link>
 <description>&lt;p&gt;&lt;a href=&quot;http://ecopreneurist.com/files/2008/11/crisis.jpg&quot;&gt;&lt;/a&gt;I started writing this post a few weeks ago, inspired by this article, &lt;a href=&quot;http://www.environmentalleader.com/2008/10/14/pr-agency-warned-starbucks-about-wasteful-water-policy/&quot;&gt;PR Agency Warned Starbucks About Wasteful Water Policy&lt;/a&gt;. Like, what were they thinking?&lt;/p&gt;
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&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/maryanne-conlin/marketing-green/building-greenwash-crisis-plan&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/marketing">Marketing</category>
 <category domain="http://www.fastcompany.com/tag/eco">eco</category>
 <category domain="http://www.fastcompany.com/tag/green">Green</category>
 <category domain="http://www.fastcompany.com/tag/social-media">social media</category>
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 <category domain="http://www.fastcompany.com/tag/small-company">small company</category>
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 <pubDate>Sun, 16 Nov 2008 10:49:15 -0500</pubDate>
 <dc:creator>maryanne conlin</dc:creator>
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