Ethonomics

Coda's All-Electric Sedan Revs Up U.S. Auto Market

Chris Dannen — Tue, 01 Dec 2009 13:00:00 -0500

Sliding into the driver's seat of Coda's electric sedan for the first time, I looked around for clues. Here's 100 years of automotive history, reinvented -- what's different? No gear-shift, just a knob that engages the car's two speeds, forward and reverse. A battery-life gauge. Not much else. Then I pull into midtown Manhattan traffic and hear the road noise, the thrum of passing air. They were always there, but now there's no engine roar to drown them out. The Coda's motor barely whimpers as it speeds into a new market for cars with no gas and no exhaust.

Novomer's Eco-Friendly Plastics Reduces Greenhouse Gas

Tim McKeough — Tue, 01 Dec 2009 13:00:00 -0500

Plastics are a favorite target for environmentalists because they're slow to biodegrade, typically require petroleum to create, and eat up a lot of landfill space. But imagine if the material actually helped reduce greenhouse gases. That's the type of product that Novomer, a startup spun off from Cornell University, has created. Its plastics are made largely from CO2 captured from factories and are suitable for everything from disposable utensils to industrial coatings.

"Job Losses Could Trigger Round 2 of Banking Crisis"

Michael E. Douroux — Tue, 10 Nov 2009 17:10:18 -0500

"The unemployment rate now stands at 10.2%, yet stocks are at a 2009 high. The bulls will tell you not to worry; the unemployment rate is a lagging indicator. True as that may be, Charlie Gasparino author of The Sellout, has a word of warning: the jobs data may be a leading indicator when it comes to the health of our banking system.

One of Gasparino's sources, Calyon Securities banking analyst Mike Mayo (who warned of the credit bubble before the crash) tells him, if unemployment rises to 11%, 'there could be an issue where we have round 2 of this crisis.'

Why?

Increase Sales Using Dynamic Marketing

Mr Rickman — Tue, 10 Nov 2009 17:05:21 -0500

As the choices of new marketing strategies and initiatives evolve, organizations constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications channel.

Freedom Leg Makes Crutches a Thing of the Past

Ariel Schwartz — Tue, 10 Nov 2009 16:49:01 -0500

After the pain, the worst part of breaking a leg or ankle is the helplessness of having to hobble around on crutches. But what if you could trade in crutches for your very own prosthetic leg--without cutting off a real one? That's what FWD Mobility's Freedom Leg, an "off-loading prosthetic," allows users to do.

Sales Results Developing Website Conversion Rates

Mr Rickman — Tue, 10 Nov 2009 16:35:11 -0500

A Website Conversion Rate is defined as the number of visitors or potential customer leads to your site that perform a desired action measured against the total number of visitors in within a specific timeframe (ex. 30-days).

Nau Pop-Up Shop is Serious About Sustainability

Stephanie Schomer — Tue, 10 Nov 2009 16:23:47 -0500

West-coast based clothing company Nau is opening a pop-up shop in New York for the holidays, and it’s taking the word “sustainable” to the next level.

Here/Nau/NYC opens Thursday in Soho, featuring its line of eco-friendly clothing. But what’s interesting about the store is that everything—apparel aside—has been collected from waste products of Manhattan and Brooklyn.

Voice Logic - Marketing with voice

Voice Logic — Tue, 10 Nov 2009 12:30:17 -0500

VoiceLogic.com offers three options for eMail broadcasting:

E-mail Merge

Reach your target through our E-mail Merge capabilities. This
service allows for personalized information to be sent directly to your
audience.

Voicelogic.com

eMail broadcasting is ideal for investor communications' customer
service communications, mass marketing, advertising and promotion,
press releases, and personalized letters.

Facebook Hijackers Speak Out About... School Project?

Zachary Wilson — Tue, 10 Nov 2009 12:22:54 -0500

Hundreds of Facebook groups were turned into zombies on Tuesday in an attempt to display just how vulnerable social networkers can be. Using a design flaw in Facebook's groups feature, a group called Control Your Info found Facebook groups where the administrator had stepped down, joined the group, claimed the vacant administrator spot (which is open to any group member when the administrator leaves) and changed the name to Control Your Info.

Better than Smart Meters: TalkingPlug Monitors Power Use and Controls Appliances

Ariel Schwartz — Tue, 10 Nov 2009 11:28:57 -0500

Introduction to the Digital Influence in Social Cause Report

David Capece — Tue, 10 Nov 2009 07:41:27 -0500

Charitable giving has been on the decline since the onset of the recession. Total US gifts and pledges decreased 5.7% on an inflation-adjusted basis to $308 billion in 2008 according to Giving USA Foundation. More than half of charities are experiencing a downturn in contributions so far this year compared to the same time in 2008, according to an informal poll by the Association of Fundraising Professionals.

Best of TreeHugger: High Flying Wind Turbines, the Huge Spike in E-Waste, and the Ugliest Hybrid of them All

Brian Merchant of TreeHugger — Mon, 09 Nov 2009 20:26:06 -0500

America has spoken. The ugliest car of the past 50 years is . . .

How To Be A Great Nonprofit Board Member, Especially Now

Alice Korngold — Mon, 09 Nov 2009 19:31:31 -0500

Answer: Bear Witness. Tell the Story. Take Action.

This has been my advice to board members whom I have trained and placed on nonprofit boards for many years, but it takes on greater importance in today's environment for two reasons: first, the tough economy which makes fundraising more challenging for nonprofits, and second, the increasing demand from funders for nonprofits to measure their impact in serving the community.

Web-based World Change

christine arena — Mon, 09 Nov 2009 18:27:01 -0500

Micro-lending website Kiva.org recently hit a major milestone. Since launching four years ago, the organization has facilitated $100 million in microloan transactions between individual lenders and low income entrepreneurs all around the world. Lots of charities target the poor, you may ask, so what makes this organization unique? It’s the approach.

Why Values Trump Rules and Regulation

Dov Seidman — Mon, 09 Nov 2009 14:59:36 -0500

Everywhere I travel, I hear the same refrains: "We need more regulation," or on the flip side, "If we hadn't deregulated, we wouldn't be in this financial mess."

It looks like the White House is of this mind-set. Citing Wall Street for helping to create a "culture of irresponsibility," President Obama wants to impose more rules on the financial industry by, among other things, creating a Consumer Financial Protection Agency.

Sustainable Sites Initiative: A LEED Rating System for Landscapes

Ariel Schwartz — Mon, 09 Nov 2009 12:47:03 -0500

Vistaprint: Completely Changing the Printing Industry

Kaihan Krippendorff — Mon, 09 Nov 2009 12:39:58 -0500

Robert Keane had one year to plot out his business.

Michael Eckerman NLP

Michael Eckerman NLP — Mon, 09 Nov 2009 11:04:07 -0500

Do you feel you could achieve more in your life and don't know how?

In this fast moving millennium, it can be hard to know what we
truly want and how to achieve it. Our team of expert coaches enables
you to find out why you do the things you do, what resources and inner
power you have and how you work at your very best to open up your dream
life.

Based on our model of communication, and how we make an
internal representation, you'll remember that people rely on their 5
senses to make I/R's about the world around them. Internally, we also

China Auto Sales Rise 72% Hit 1.2 Million Units

Mr Rickman — Mon, 09 Nov 2009 10:09:00 -0500

Automakers sold a total of 1.2 million cars and trucks, the government-sanctioned China Association of Auto Manufacturers announced November 8, 2009. China's October auto sales 72% from a year earlier, outpacing U.S. sales for another month, according to data reported Monday. However, despite China's growth, the October sales were far below the U.S.

Autodesk Offers Free Carbon Management Tool for Businesses

Ariel Schwartz — Mon, 09 Nov 2009 09:42:10 -0500

Finding the Customer You Didn't Know You Had

Douglas Crets — Mon, 09 Nov 2009 09:31:37 -0500

I've been working in my current role for about one and a half years, casting a net into a huge ocean of financial executives and looking for huge fish to secure, bring home, and enlist as corporate speakers in the live events that we do.

The basic method is: find the big fish, get them on the program, and then create marketing literature and web page content that attracts that big fish's cohorts.

Examining the Digital Influence in Social Cause Report

David Capece — Mon, 09 Nov 2009 09:15:07 -0500

As the audience and user-base of social media networks continues to expand in both number and age, industry sectors that previously had no presence online and now learning how to leverage these tools to extend their impact.

National Payment Processing

National Payment National Payment Processing — Mon, 09 Nov 2009 07:47:41 -0500

Singers In The Rain: Jazz Amid The Deluge

Monday, November 02, 2009 5:50 PM

It's early November, and for many in America, that means that when
we go outside, we're likely to get wet. Whether we're dodging
sprinkles, showers or downpours, November is part of a rainy season.
Hear five songs from vocalists inspired by rain, including Gene Kelly,
Patricia Barber and Mahalia Jackson.

Chris Martin Suing Star Magazine Over Cheating Story

This week is just ripe with cheating scandals! If you’re not busy

Top 5: Green Gadgets

David Capece — Mon, 09 Nov 2009 06:44:46 -0500

How is fashion infused with history and updated with green tech? Or, how can a watch save you from air pollution? We have scoured the web to find where tech and sustainability meet to make fun, interesting and sustainable gadgets. Gadgets, in and of themselves, are an eco-hazard with dangerous chemical compounds, but Sprint has thought about a solution to that too. Here are the innovative new gadgets that are leading the way to a more sustainable future:

1. Montre Verte “The Green Watch”

REPORT: Digital Influence in Social Cause

David Capece — Mon, 09 Nov 2009 06:41:58 -0500

Established charities, such as the American Red Cross (#1), PETA (#2) and Greenpeace (#4), dominate the top 50 digital influencers in social cause, according to the The Digital Influence in Social Cause Report. The new report was released today by digital agency, Sparxoo, to explore how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva (#3, founded in 2005) and Charity Water (#20, 2006) are gaining momentum by leveraging social technologies to engage and inspire new audiences.