Ethonomics

Lufthansa Wil Be First Airline

How Video Games Are Infiltrating--and Improving--Every Part of Our Lives

Games are sneaking into every part of our lives -- at home, school, and work. Cisco, IBM, Microsoft, and even the Army depend on games. and Pretty soon, you'll be a part of one. We guarantee it.READ»

Like Peter Thiel's Fellows, Sebastian Thrun Dropped Out, Hacked Education, Too

What the former Stanford professor-turned-independent educator teaches us about the new online power dynamic.READ»

Votizen Brings The Empowerment Of The Internet To Elections

David Binetti's new venture is a Silicon Valley tech startup called Votizen, an online social network where voters can campaign for a candidate or a cause. With the 2012 campaign heating up, we spoke with Binetti about the disruptive impact of technology on the political landscape and the challenges of innovating in the federal government.READ»

Super Bowl Command Center Monitors Parking Gripes, Terrorist Threats

The private company behind the Super Bowl's official Social Media Command Center isn't just tweeting fans transit tips, they're monitoring social media for game-day threats by would-be terrorists. And Madonna.READ»

You're Rich, Now What? 3 Steps To Using IPO Windfalls In Meaningful Ways

Finding your own unique way to give back can be one of life's great adventures. You will meet some of the most dedicated, exuberant, brilliant problem-solvers you’ve ever encountered. You will help improve lives and the world. And you will never be the same again. READ»

Fast Talk: How This Tattoo Artist Became A Tech Entrepreneur

Meet Fred Giovannitti, whose ability to tease designs out of people's brains proves useful in two very different pursuits: tattoo artistry and environmental engineering.READ»

Here's Why You Should Care (A Lot) About The Supreme Court's GPS Ruling

You might not be suspected of trafficking cocaine and your car might not have a warrantless GPS placed in it by police. But the legal issues raised by the Supreme Court matter for everything you do online (and off).READ»

The Business Case For Corporate Philanthropy

Donations are a better financial choice than either liquidation or landfill when it comes to unloading product that cannot be moved otherwise, according to a report released today. READ»

Companies Save Millions By Hiring For Corporate Sustainability

The Environmental Defense Fund's Climate Corps places specially trained MBA students in companies for a summer to build the business case for energy efficiency. These gung-ho students have found over $1 billion in potential energy savings for their host companies, which are now creating new positions to keep the ball rolling year round.READ»

Revolution 2.0: Google Marketing Exec Wael Ghonim And The Facebook Page That Changed The World

In Wael Ghonim's new book, "Revolution 2.0," he maintains that last year's movement in Egypt was a leaderless revolution. We recently spoke with Ghonim, who is in Cairo, still hard at work trying to improve the future for his people and his country. READ»

Some Mobbing Behavior Of Birds With Your Popcorn? Rebranding Science At The Movies

Want to hear a Harvard professor hold forth on the neuropsychology of zombies? Then attend an event at the newly expanded "Science on Screen" series, where films are followed by scientific discourse.READ»

Educational Technology Experts Skeptical About Apple's iBooks

Apple has demonstrated again and again its ability to create and reinvent content marketplaces by designing irresistible devices and platforms--will educational content be its next conquest?When I was in college 10 years ago, my ...READ»

Email: Undead, Now Mutating

So says Fiesta.cc CEO Michael Dirolf, who is trying to revamp that least sexy of communications tools: the listserv.READ»

Hewlett Packard's Corporate Global Vision

Hewlett Packard’s Catalyst Initiative is helping kids across the world learn how to solve some of the seemingly most intractable global challenges. Catalyst also demonstrates the problem-solving capabilities of HP technology; expands markets by increasing education rates and wealth; and builds relationships and goodwill with customers. READ»

5 Resources For The 4-Year Career

These five innovative nonprofits are all developing responses to today's faster-changing world of work.READ»

The New York Times's Nick Kristof On Journalism In A Digital World And The Age Of Activism

Nicholas Kristof has been writing for The New York Times for more than a quarter century, penning articles about struggles in distant parts of the world. We spoke with him about how journalism is evolving in a digital world, his upcoming activist Facebook game, and his annual contest where a reader reports with him overseas.READ»

Should Marketers Strive To Make A Difference?

Despite all the cynicism I've seen about marketing professionals--so often depicted as subversive brainwashers, spin doctors, or snake-oil salesmen--I've often imagined that even those who seemed aligned with mind-boggling products, causes, or political candidates must believe in what they do. That's my eternal optimism speaking, or perhaps my naivete.READ»

How Biochar Will Help Kenya Go Green And Save Money

Re:char is a pioneering company that sells kilns to farmers in Kenya that allow them to convert their farm waste into what's known as biochar, which can then be used for cooking. CEO Jason Aramburu spoke to us about the emerging area of biochar and a grant that re:char just received from the Gates Foundation to develop a system to transform human waste into biochar.READ»

10 Brand-Building Steps For Beginners

Your resolution for 2012 is to finally get into social media. Here are 10 tips for reluctant beginners to blaze a branding trail.READ»