Adidas

Adidas and Star Wars Form an Imperial Shoe Force

Zachary Wilson — Mon, 23 Nov 2009 18:36:22 -0500

Adidas Originals and the (sadly but acceptably over-licensed) Star Wars brand are teaming up for a new line of shoes and activewear for the Spring/Summer 2010 collection, out early next year. Though this isn’t the first time Adidas and Star Wars have partnered, the results of this year’s collaboration are much more promising (read: nerdy) than the last. What, you don’t believe us? We find your lack of faith disturbing.

Li Ning and Ziba Design Want to Build China’s First Truly Global Brand

Aric Chen — Thu, 01 Oct 2009 14:00:00 -0400

You may think you've never heard of Li Ning. But assuming you were one of the 4 billion or so people watching the opening ceremony of last year's Beijing Olympics, you've seen him. Remember the guy who lit the Olympic flame? The one who, as if by some superhuman power, levitated more than 100 feet and ran that mesmerizing aerial lap around the Bird's Nest stadium before setting the Olympic cauldron ablaze? That was Li Ning. And if he has his way, you won't be forgetting him again.

Adidas Goes High Fashion

Cliff Kuang — Thu, 05 Mar 2009 09:10:17 -0500

High-Tech Gear for Olympic Athletes

Paul Hochman — Fri, 20 Jun 2008 12:30:07 -0400

Beyond the double glass doors, out past the marble fountain burbling near the Tiger Woods building, a billion perfect blades of grass stood at attention. Songbirds twittered. Sunlight shone. Flags fluttered over twin soccer fields so plush the pitches looked like swimming pools. All was as it should be on Nike's Beaverton, Oregon, campus: perfect.