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Nonsense At Work

Making your second million:Here is a little known fact about myself.  I am working on my second million.  That’s right, my ‘second million’.My first million was a complete disaster.Many so-called experts will tell you ...READ»

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Three Ways to Use Story-Based Marketing

We’re using story-based marketing more and more with our clients, to fantastic results. Here are three ways to take marketing tools you probably already use and, with the right team behind you, transform them to story-based ...READ»

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Why “You Can’t Rush the Process” Is the Biggest Cop-Out in the Creative World

The road to producing truly meaningful creative work is fraught with obstacles, some of which may feel like they’re out of your control. What if the money runs out, for example? Or the inspiration runs dry? What if the team isn’t ...READ»

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Hanging a Picture Frame Around Your Life

When I started working with Annie Hart and Katie Gutierrez Painter on my book, I really had no idea where it was headed, or how it would all come together.  In fact, like so many of my own clients, I often felt lost throughout ...READ»

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Big in 2010: Our Corporate Identity Program

One of my goals for this year is to work with more businesses to develop and refine their corporate identities. Just as we’re launching authors, we love helping companies launch their brands.Any conversation about corporate identity ...READ»

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A Destination Website: www.roundtablecompanies.com

After nine months, the website for Round Table Companies (www.roundtablecompanies.com) is up and running! While we’re still pending another two months or so of building out the portfolio sections, it’s in good shape and ready to ...READ»

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Guest Blogger Katie Gutierrez: Corey’s Story Adventure: From the Writer’s Perspective, Part 4

Today’s call with Corey and Annie was a bit different for me. Usually, I’m hearing Corey’s stories for the first time, at least for the most part. I’m able to listen objectively, with no preconceptions, like a reader opening a ...READ»

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When Does Your Company Need to Re-Brand?

The necessity for re-branding usually arises when the status quo is disrupted—hopefully, in a good way. If your company’s core values, target customer base, and/or product and service range have changed, for example, it might be ...READ»

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Why You Should Find the Courage to Fuse Art and Business

In the last few years, I’ve had the pleasure of interacting with hundreds of very creative, very brilliant people who find such joy in pursuing their art. But many of these same people find it difficult or impossible to see their ...READ»

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Setting Goals in 2010

There’s something about being on the cusp of a new year that really inspires dreaming big—which is what we, as a company, are all about! I see 2010 as holding so much potential for our clients. There will be even greater ...READ»

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Thankfulness

As we close up 2009, I want to offer a post expressing my appreciation for all the people who support what we, as a company do.First, our clients. Because our clients are trailblazers, they have to trust in our guidance and ...READ»

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How to Separate the Gems from All the Other Pretty Rocks

There is a lot of under-par work out there, put out by businesses and artists alike. Some of it actually makes money—even a lot of money—and amid all the pretty rocks, it can often be difficult to spot the gems. But they’re ...READ»

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From the Writer’s Perspective: A Story Needs a Voice

Let’s be more clear: A story needs the right voice. In the case of Corey’s book, which I’m co-writing, it needs Corey’s voice. Not mine, not some vague idea of what a creative executive should sound like, not an imitation of ...READ»

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Brace Yourself: A Brand-Building Reality Check

I’ve talked before (and will continue to talk about) my growing impatience with clients and potential clients who think we’re ready to call Oprah because the first draft of their manuscript is written. Not only is this expectation ...READ»

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Corey’s Book: From the Writer’s Perspective

Hello! I’m the third member of Corey’s book-writing, storytelling, epiphany-creating team—Katie, the writer. Corey has asked me to contribute one blog per week describing our unique process from my point of view, and I’m happy ...READ»

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Fierceness

My big take away from today was an attribute that I have recently labeled about myself as impatience, but that my story guide Annie Hart redirected this morning as fierceness.  As my business is growing and our authors and ...READ»

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Got Courage? Then You're in Business

I blogged recently about how important-no, invaluable-integrity is in business. As you may know, I believe that integrity should be the linchpin of every business, no matter how large or small. But tied up in integrity is something ...READ»

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The weight of Story

This morning on my call with Katie and Annie I spoke mostly about my recent trip with Daniel Cardwell and our work together on “A Question of Color”.  I told them about my first trip to the grocery store with Dan to stock up ...READ»

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Day 3: A Question of Color

Because we are at the bottom of a small valley in the Solomon Islands, the rain from behind us and from across the street in front of us was all flowing beneath our cabin on day three of this tropical storm.  Not the best week to ...READ»