Inc. | Fast Company

How To Use Interactive Video To Effectively Promote Your Brand

BY Shawn GrahamMon Dec 5, 2011

Interactive video stands to mark the triumphant return to face-to-face interactions, becoming an incredibly powerful tool for businesses, brands, and nonprofits and reducing reliance on static status updates and still pictures to communicate with our audiences.READ»

INC. | Comment

Search Advertising And Auction Transparency

BY Steve KerhoThu Jun 23, 2011

What do the Federal Reserve's Quantitative Easing program (which ends this month) and online paid search have in common? More than you might think--as pricing for both use a form of auction models. READ»

ART FRAME

FRAMED* Solves The Problem Of Hanging Digital Art

BY John PavlusMon May 23, 2011

If digital fine art is going to get the respect it deserves, it needs to look as good on the wall as a Monet or Picasso. But because most video or interactive art requires a large screen, its "frame" is often a tacky looking monitor ... READ»

LEADERSHIP | Comment

Your Brand Has Thousands of Facebook Fans--How Much Is That Worth?

BY Steve KerhoThu Mar 31, 2011

The viral video of a cat on a trampoline often seeks nothing more than the bragging rights of the number of views that it generates. In contrast, well executed brand-based social media campaigns strive to raise consumers' awareness and improve brand opinion--while driving trial and conversion. READ»

LEADERSHIP | Comment

PepsiCo's CSR Tie With Veterans: It's Dreamy

BY Alice KorngoldWed Nov 10, 2010

When Brian Iglesias completed 13 years of active duty, he was a combat decorated, service disabled, U.S. Marine officer. Just a few years later, Iglesias is CEO of Veterans Inc., a film and media production company. He couldn't of done it without The Entrepreneurship Bootcamp for Veterans and its corporate sponsor, Pepsi.READ»

LEADERSHIP | Comment

It’s an App, App, App World: Are You Ready to Add Mobile Apps to Your Plan?

BY Steve KerhoThu Oct 28, 2010

Most marketers believe that the last thing they need is another media channel to consume their already limited resources. But native apps, especially those for tablets like the iPad, create a very rich opportunity for marketers to engage with consumers. READ»

LEADERSHIP | Comment

How Best Buy Is Revolutionizing the Way We Shop

BY Shawn GrahamSun Oct 17, 2010

When is the last time you walked into Target, Walmart, Kmart or (insert name of any major retailer here) to find they completely overhauled the footprint of their store? We're not talking one or two departments or switching out grills ...READ»

ORGANIC | Comment

Your Brand Website Metrics: Why They Matter

BY Steve KerhoMon Aug 30, 2010

Every CMO's monthly schedule now includes the requisite meeting with the digital team to review last month's brand Web site dashboard. But let's be honest, how informative are these meetings and what are we really learning?READ»

ACCESSING CAPITAL | Comment

Setting a Valuation for Your Company

BY David GassMon Feb 15, 2010

A reader asks: “How do you set a valuation for a start-up company?” I’ll answer the question with a few other questions (and answers) of my own: How much money do you need? First, figure out how much money you need to run ...READ»

ACCESSING CAPITAL | Comment

What Angels Are Looking For

BY David GassMon Feb 8, 2010

If you are looking for an investor and decide to work with a group or an individual angel investor you need to know what they are likely to propose for a deal structure. If you are a working with an experienced angel investor it is ...READ»

ACCESSING CAPITAL | Comment

What Are You Willing to Risk for Your Business?

BY David GassFri Feb 5, 2010

If you were seeking capital for start-up or business growth and were asked by an investor or venture capitalist what have you invested in your business, what can you say? How will you respond when they ask, “What are you ...READ»

INC. | Comment

Pouring the Predictive Analytics Foundation

BY Steve KerhoWed Feb 3, 2010

Famed Russian novelist Vladimir Nabokov once said, “There is no science without fancy and no art without fact.” This brilliant quote sums up the unique experience of developing predictive analytics models -- which involves equal parts art and science – and just a tiny bit of guess work. Steve Kerho guides brands through the first stage of building predictive analytics models.READ»

ACCESSING CAPITAL | Comment

Thoughts on Small Business Lending

BY David GassWed Dec 30, 2009

First, I don’t believe the government should be the ones telling banks what to lend or not to lend. The banker is the one that needs to decide if someone is a good credit risk or not based on what level of risk they want to ...READ»

INC. | Comment

With Analytics in Your Rear View, You’ll Never See Your Future

BY Steve KerhoWed Dec 23, 2009

Given the tectonic shifts in the marketing landscape, a siloed ROI approach that is only rear-view mirror focused can lead to poor decision making. Marketers cannot afford to stifle their innovation by employing an “it worked in the past” mindset. READ»

ACCESSING CAPITAL | Comment

Three End of the Year Tips for Entrepreneurs

BY David GassTue Dec 15, 2009

Three tips to make 2010 more successful.READ»

ACCESSING CAPITAL | Comment

Possible Continuation of the SBA's High Guarantees

BY David GassMon Dec 7, 2009

Recently we discussed the possibility of SBA lending becoming more difficult. The $375 million appropriated to the SBA for decreased loan origination fees and an increased loan guarantee of 90% was the foundation for an ...READ»

CEO | Comment

Keys to Great CEO's

BY Chris YatesWed Sep 23, 2009

What are the keys to being a great CEO? READ»

MERCK & CO. | Comment

Merck’s Ken Frazier Volunteered and Saved a Life

BY Alice KorngoldSun Apr 5, 2009

“I am not going to let him die,” Kenneth C. Frazier insisted to Bryan Stevenson, Founder and Executive Director, Equal Justice Initiative (EJI) when he met James “Bo” Cochran in an Alabama state penitentiary. Cochran had ...READ»

FINANCE + INVESTING | Comment

How to Get Financing in Today's Economy

BY David GassWed Sep 10, 2008

Today hearings are going on in Washington to decide how to clean up the financial mess that has been building over the last decade or more. They are trying to figure out how to bail out big businesses so they don’t fail and cause ...READ»

TECHNOLOGY | Comment

A Titan is Born: Activision Set to Merge With Vivendi Games

BY Sherri L. SmithTue Jul 15, 2008

Gaming just got a little more serious with the upcoming merger between video game publishers Activision Inc. and Vivendi Games. The merger will bring landmark titles “Guitar Hero”, “Call of Duty” and “World of Warcraft” ...READ»