MacBook | Fast Company

DVR | Comment

Gadgets of the Decade

BY John PavlusThu Dec 10, 2009 at 2:57 PM

Tech innovations that changed the way we read, chat, listen to records, and clean the rug.READ»

APPLE | Comment

Hey Apple, I'm Not Paying $200 for a Black Keyboard

BY Gregory FerensteinTue Nov 24, 2009 at 3:25 PM

In an inexplicably poor marketing decision, Apple's new economic Macbook has better specs than it’s ostensibly more powerful companion, the Macbook Pro. The 13" Macbook, retailing at $999, boasts 250 gigs of hard drive space and a ...READ»

APPLE | 1 comment

How to Hackintosh, or Not to Hackintosh

BY Jackson WestFri Sep 4, 2009 at 10:55 AM

Theoretically, Apple's Mac OS X can be installed on nearly any machine running an Intel processor, and even AMD-based machines--including netbooks, laptops and desktops. But the process of installing OS X on these devices gets ...READ»

MICROSOFT ADS | 20 comments

Apple Takes the Bite Out of Microsoft's Bargain Hunter Ads

BY Kit EatonFri Jul 24, 2009 at 8:13 AM

Wasn't it fun to read about Apple phoning Microsoft to complain about its ad campaign? The "greatest single phone call" ever to Microsoft, indeed. But check this out: it worked. Microsoft has tweaked the content of the ads. Well, ...READ»

APPLE | 2 comments

Downturn, Schmownturn: Apple Just Made a Huge Pile O' Cash

BY Kit EatonWed Jul 22, 2009 at 5:39 AM

At the end of the day in Seattle yesterday Apple dropped its third quarter financial results. It's a regular act, nothing to be excited about. Except Apple's figures are, in the light of the current economic slowdown, astonishing.The ...READ»

APPLE | Comment

Will "Active Packaging" Undermine Apple's Quest for Sustainability?

BY Ariel SchwartzThu Jul 2, 2009 at 5:23 PM

Apple has been seriously pushing its environmental credibility recently, claiming that the MacBook is "The world's greenest lineup of notebooks" and bragging about the lack of toxic materials in its products. But the company's ...READ»

MACBOOK | Comment

Dell Challenges Apple's Advertising in Battle for Green Domination

BY Ariel SchwartzFri Jun 19, 2009 at 1:58 PM

Apple has changed the tagline for its MacBooks from "the world's greenest family of notebooks" to "the world's greenest line of notebooks" because of a recommendation from the Better Business Bureau's National ...READ»

SEVEN THINGS | 3 comments

Seven Entertaining Things Online This Week

BY Chris DannenFri May 8, 2009 at 2:39 PM

While kids in Harlem free their minds, kids in Britain are getting prosecuted for politically incorrect jokes. If that makes you lose all hope for the world, well, there's always the prospect of a long, isolated trip to the moon. On second thought, just go surfing, dream of 3G MacBooks, and kick back to some of the Internet's finest viral cat videos.READ»

15-INCH | Comment

Why The 15-Inch MacBook Air Rumor Makes Sense

BY Kit EatonTue Jan 20, 2009 at 8:00 AM

It's major rumor-month for Apple products, and the latest that's hitting the internets suggests that there's a 15-inch version of the super-skinny MacBook Air on the way. This rumor even gets a little credibility from its source--a ...READ»

APPLE RUMORS | Comment

So Which Rumored Apple Gizmos Didn't Surface Last Week?

BY Kit EatonTue Jan 13, 2009 at 7:41 AM

It's been a week now since Phil Schiller's first and last keynote speech for Apple at MacWorld, and now that the hype has come and gone, we can look at which of the supposedly "hot" rumored products surfaced, which didn't, and which ...READ»

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