http://www.fastcompany.com/tag/segmentation The taxonomy view with a depth of 0. xx http://www.fastcompany.com/blog/dan-herman/outsmart-mba-clones/contextual-segmentation-new-way-understand-your-market <p> If you're trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them. The variable determining the meaningful likeness or difference between those groups would be the segmentation variable. A trivial segmentation variable, just for the sake of demonstration, would be hair color. </p><div class="og_rss_groups"><ul class="links"><li class="first last og_links"><a href="/group/leadership" class="og_links">Leadership</a></li> </ul></div><p><a href="http://www.fastcompany.com/blog/dan-herman/outsmart-mba-clones/contextual-segmentation-new-way-understand-your-market">read more</a></p> consumers Innovation Marketing segmentation strategy Leadership Management 885433 Leadership Sat, 07 Jun 2008 08:39:59 -0400 Dan Herman 885433 at http://www.fastcompany.com