user generated content

AppBank Lets Anyone Create Facebook Apps and Even Share in Ad Revenue

Clay Dillow — Tue, 29 Sep 2009 12:01:44 -0400

How much do you know about your favorite baseball team? Who are your best Facebook friends? Which pin-up girl do you most identify with? The passing about of seemingly inane quiz-style apps on Facebook is a pastime for some and a nuisance for others. But to advertisers, it’s user engagement. Now, Seattle-based AppBank has created a Facebook app that provides users with the tools to churn out their own apps featuring AppBank’s targeted ads. It even shares a cut of the ad revenue with the app’s creator.

HP and Amazon Tap Into Crowdsourcing for Ads

Anne C. Lee — Tue, 25 Aug 2009 17:28:06 -0400

HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this type. The first year, the winning ad took the No.

Is Wikipedia in Decline? Scientists Search for Answers in Wikipedia's Numbers

Clay Dillow — Tue, 04 Aug 2009 09:43:45 -0400

Wikipedia's ascendancy to the top of a large pool of online reference sites has come to an end, new research shows. But perhaps even more alarming to eleventh-hour term paper writers and lazy journalists everywhere, the user generated encyclopedia may have started a slow decline, as growth has leveled and the nature of the community has made it less welcoming to new contributors.

Why Google's Best New Feature Is Evil

Chris Dannen — Tue, 25 Nov 2008 15:15:20 -0500

Google has been slowly rolling out a new feature called SearchWiki to its industry-leading search engine, which allows Google users to manipulate their search results by voting them “up” or “down” based on relevance, or by annotating some of the results with a few lines of text.

21 Considerations Before Your Business Starts A Social Network

DJ Francis — Tue, 22 Jul 2008 08:31:58 -0400

Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your business.

Here are 21 things your business should consider before starting a social network:

Internal (Your Business Capabilities)

Writing Content In A Web 2.0 World

DJ Francis — Wed, 04 Jun 2008 07:01:28 -0400

I released a free white paper today which answers the following questions: