Does anyone like their bank? Fess up now. Don’t be shy. If you’re like me and I expect I’m not alone I have a love-hate relationship with mine. Well, in my case lately it’s more like hate. Now, I’m not a normally fierce ...READ»
I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»
The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»
How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?
This is the story of how social media is changing how companies make news and how the new ...READ»
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»
I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.
Take Dan Schawbel, all of 25, who last month released his ...READ»
If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin.
In ...READ»
Quick branding test: What do the cartoon character Bob the Builder, Moses and one of Santa’s elves have in common?
Answer: They are all alter egos of the amazingly eclectic, not-afraid-to-act-goofy Lou Bortone, an ...READ»
How do you reinvent yourself if you’re a middle-aged, non-techie working in yesterday’s business?Just ask Flyn Penoyer who five months ago at age 58 reincarnated himself as a web marketing guru helping small businesses harness the ...READ»
