Social Media has worked quite well for B2C companies like Dell, Home
Depot, Proctor & Gamble and Southwest Airlines but what about B2B.
Chris Yates is starting to help B2B companies play in the Social Media
arena. Here is the ...READ»
Last week we defined Early Stage Marketing as figuring out what the customers’ needs are… and Late-Stage Marketing as satisfying those needs by promoting our new product to them. Many B2B companies (my area of expertise) do a ...READ»
In last week’s blog, I described how marketing could be explained in three parts: Design (What does the customer want?), Development (What product/service would meet this need?) and Delivery (How can we get this product/service in ...READ»
For many years, I held various marketing positions in large B2B manufacturing firms and would be asked this question: “So what do you guys really do, anyway?” I found that mumbling or pulling out some helpful Dilbert cartoons ...READ»
