blogs

5 New Social Media Jobs You Will Fill In The Next 5 Years

DJ Francis — Tue, 25 Nov 2008 07:49:48 -0500

Social media has already changed business profoundly. If yours hasn’t, you are already behind the curve. If you have customers, their expectations regarding how they interact with businesses has likely already shifted dramatically.

So how will you deal with these changes in your business? They will surely impact marketing and legal, perhaps even I.T. But what else is on the horizon?

Much Ado About Convergence

Lena L. West — Thu, 13 Nov 2008 20:25:03 -0500

Who knew there was so much to say about convergence? Steve Etzler, the founder of the conference and career fair producer Business Development Institute (BDI), did.

Consider the Source

Lena L. West — Thu, 06 Nov 2008 14:59:45 -0500

I wrote a post for the Marketing Prof’s Daily Fix blog today and in it, I talk about how agency types have “predicted” a slow down in brand spending on emerging media.

I won’t repeat the whole post here, but you can read it as a bit of background for this post, if you like.

Gasp! Ads Do Work After All!

Lena L. West — Wed, 29 Oct 2008 17:50:27 -0400

The folks at Razorfish conducted a survey of 1,000 "connected consumers".

Most say they don't mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being prompted by an ad within a social network.

Nielsen Online says that youth groups see far less online "clutter" (read: ads), which makes sense, because they aren't as equipped to whip out a credit card and make a purchase.

Is the Original Blogging Dead?

Allyson Kapin — Thu, 23 Oct 2008 09:38:59 -0400

In the tech world, where tools and gadgets are way cool one day and so 2004 the next, is blogging really dead? According to Paul Boutin, who ironically writes for the Sillicon Valley gossip blog Valleywag, blogging is out and being replaced by the next generation of social networking tools - Twitter, Facebook and Flickr.

Strategies for growth in a slowing economy

Carmina Pérez — Tue, 21 Oct 2008 15:08:30 -0400

From www.moguletteblog.com

Consumers are Weary of the Okey-Doke

Lena L. West — Fri, 03 Oct 2008 15:42:07 -0400

In reading Max Kalehoff's OnlineSpin about how online transparency might affect brand building, I got on my soapbox a bit and wanted to share it with my FC readers. Here's what I had to say:

"I don’t think it’s a matter of whether companies will need to publicize their GOOD deeds. The question is: what will they do to address their BAD deeds? Since, in many cases, negative information that’s communicated about a brand tends to trump good information.

Good News for Video Marketers - Bad News for Privacy?

Lena L. West — Thu, 11 Sep 2008 17:25:30 -0400

Let's face it, everyone and their mother has a video on YouTube.

That's a good thing - user generated content is mainly what's fueled the rapid growth of social media - and it's also pretty much the bain of a video marketer's existence.

With all those videos, if you're someone who markets your brand with online video - specifically through YouTube - how do you:

- make sure that your video gets found

- determine what SPECIFICALLY about your video grabs people's attention?

Social Media Mafia

Omar Ha-Redeye — Wed, 10 Sep 2008 09:29:52 -0400

Facilitating critical thinking, amiably

Conference Hopping

Lena L. West — Fri, 05 Sep 2008 01:54:13 -0400

Is it just me or are there conferences going on EVERYWHERE?

There's OMMA, Web 2.0 NY and IZEAFest this month and ESM and MarketingProfs next month to name a few.

Bio and Interests: Seanan Forbes

Seanan Forbes — Fri, 15 Aug 2008 23:03:39 -0400

I am an internationally published writer and journalist specializing in food, travel, fitness, and artisanal producers and craftspeople.

In the year since I went freelance, my work has appeared in the New York Post, MyMidwest (the in-flight magazine of Midwest Airlines), City Scoops, Oxygen Magazine and Running Times. Upcoming work is slated to run in Meatpaper and Gastronomica.

Did you forget to look for the obvious?

Marc Silber — Thu, 14 Aug 2008 18:35:53 -0400

We all tend to wait for “special moments” to pull out our cameras and start clicking. Somehow, we need to be transcended above the everyday to get a great photo. Where do these special occasions come from, and what about the “ordinary?”

Online Dating

aviram salomon — Tue, 12 Aug 2008 13:31:07 -0400

www.JoinCafe.com , professional service for Online Dating and Networking. JoinCafe is a truly free online dating site, and it's powered by a matching system you invent. Joining takes 60 seconds and the matching starts immediately. Millions of members worldwide, from all walks of life, backgrounds, professions and ages, who are looking for others to share their experiences with. New singles are joining all the time, and many are making connections every day. Meet local singles now!

A Fresh Approach to Forecasting...

Lena L. West — Wed, 30 Jul 2008 19:54:13 -0400

Corporate forecasting is, at best a labor of love and at worst, boring...or usually incorrect.

The folks over at Inking, Inc. have developed prediction market software, called Inkling Markets, that allows companies to tap into the wisdom of the crowds and as a result make their forecasting more on-target.

I sat down (via phone) with Inkling, Inc.'s CEO, Adam Siegel to chat with him about why more and more companies are using prediction markets, what the benefits are for doing so and the future of prediction markets (pun intended).

Sometimes Breasts Aren’t Enough, Julia Allison

DJ Francis — Mon, 28 Jul 2008 07:43:56 -0400

I have been trying to figure out why WIRED’s cover story on Julia Allison incensed me so much.

You won’t find me bashing Paris Hilton or her ilk on this blog. As someone who barely watches TV, her brand of reality-show insta-celebs barely register on my consciousness. However, I do dwell in the PR world, the internet world, the social media world…and when you screw around in that world, I consider you fair game.

7 Points for Learning Photography Composition

Marc Silber — Thu, 24 Jul 2008 18:07:36 -0400

Photography is such a technical subject that many photographers get caught up in it, or snarled up in it, as the case may be. Cameras are such wonderful contrivances that we can get lured in by the latest gadgetry. While it certainly is important to know your camera, the camera doesn't take the photo, you do!

So how do you learn to get better shots and find your "voice" (or eye) as photographer? Are there some practical steps to take?

Make Money Writing A Blog - Guaranteed!

DJ Francis — Mon, 14 Jul 2008 08:10:19 -0400

Please forgive the link-bait title. But I do have a guaranteed way for you to make money from your blog. (Do I sound like a huckster yet? Stay with me.)

Gather ’round, kiddies, because this could change your life. And this secret is free.

The secret to making money through your blog is: Be Amazing.

Bio and Interests: Cathy Larkin

Cathy Larkin — Sun, 13 Jul 2008 10:15:05 -0400

"A Microphone Called a Blog..."

Lena L. West — Tue, 08 Jul 2008 20:22:06 -0400

That's how Josh Bernoff of Forrester and Groundswell co-authoring acclaim, describes the shift in attention that brands have to make now that social media is becoming more and more mainstream and, according to the latest research, growing faster than any other medium.

WayneSutton

Wayne Sutton — Sat, 05 Jul 2008 20:28:05 -0400

Conversations about Fast Company, Social Media and Citizen Journalism

Bio and Interests: Wayne Sutton

Wayne Sutton — Sat, 05 Jul 2008 19:26:12 -0400

Wayne Sutton
Community Content Manager
Social Media Strategist, Technology Evangelist
and Mobile Consultant

A Simple Tip to Improve Your Photography

Marc Silber — Thu, 03 Jul 2008 15:01:21 -0400

I’ve taught hundreds of students how to improve their photography; I’ll be passing tips to help you get better shots right away.

Bio and Interests: Fred Kuz

Fred Kuz — Fri, 27 Jun 2008 22:50:21 -0400

Founder and managing partner of Jelaia, maker of the first ever healthy gelled fruit snack.

www.jelaia.com

12 Things you'll Learn About Photography

Marc Silber — Wed, 25 Jun 2008 20:45:28 -0400

My interview with Michael Adams was intentionally directed towards what I knew were key points in Ansel’s books

PhotoCycle: New Show Launched on FastCompany.TV

Marc Silber — Mon, 23 Jun 2008 16:34:20 -0400

Well folks, today we at FastCompany.TV launched PhotoCycle, which Robert Scoble, Rocky Barbanica and I have been working on behind the scenes for months. Here’s the short version of the back-story: