The Game Changer

10 Rules of Effective Brainstorming

Fast Company staff — Mon, 09 Jun 2008 14:35:04 -0400

Why Innovation Matters

Ram Charan and A.G. Lafley — Fri, 30 May 2008 21:45:07 -0400

Innovation is the key idea that is shaping corporate life, helping leaders conceive previously unimagined strategic options. Take acquisitions, as an example. Most are justified on the basis of cost and capital reduction: for example, the merger of two pharmaceutical companies and the global rationalization of overhead and operations and the savings from combining two sales forces and R&D labs. You can, however, buy earnings through acquisitions for only so long; cost-control, however necessary, is a defensive strategy.

How To Kill An Idea

Kermit Pattison — Fri, 30 May 2008 21:45:05 -0400

What’s the secret to a successful handoff? Trick question—there’s no such thing as a good handoff when it comes to innovation, says Ram Charan. Rather, the key to turning an idea into a business success is to gather all players around the table from the beginning. In his new book, The Game-Changer: How you Can Drive Revenue and Profit Growth, Charan and co-author A.G. Lafley, chairman and CEO of Procter &Gamble, lay out a process for systematic innovation -- the very thing that has turned P&G into an innovation powerhouse.