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 <title>world of warcraft</title>
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 <title>Felicia Day and The Guild&#039;s Path to Level 80 Digital Success</title>
 <link>http://www.fastcompany.com/blog/kevin-ohannessian/not-quite-conversation/felicia-day-and-guilds-digital-success</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;img class=&quot;float-left&quot; src=&quot;http://farm3.static.flickr.com/2666/3853380882_3ab0ffcbc3_o.jpg&quot; alt=&quot;The Guild&quot; width=&quot;299&quot; height=&quot;280&quot; /&gt;If you don&#039;t think a massively multiplayer online role-playing game can be sexy, then you&#039;ve never seen Felicia Day sing &quot;&lt;a href=&quot;http://www.youtube.com/watch?v=urNyg1ftMIU&quot;&gt;Do You Want to Date My Avatar&lt;/a&gt;.&quot; The music video--which is a promotion for the new season of the online sitcom &lt;em&gt;The Guild&lt;/em&gt;--hit number one on iTunes after its debut last week, and has accumulated over 2 million views on YouTube. &lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kevin-ohannessian/not-quite-conversation/felicia-day-and-guilds-digital-success&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/internet-video">internet video</category>
 <category domain="http://www.fastcompany.com/tag/mmo">mmo</category>
 <category domain="http://www.fastcompany.com/tag/world-warcraft">world of warcraft</category>
 <category domain="http://www.fastcompany.com/tag/felicia-day">Felicia Day</category>
 <category domain="http://www.fastcompany.com/tag/guild-0">The Guild</category>
 <category domain="http://www.fastcompany.com/tag/do-you-want-date-my-avatar">Do You Want to Date My Avatar</category>
 <category domain="http://www.fastcompany.com/tag/joss-whedon">Joss Whedon</category>
 <category domain="http://www.fastcompany.com/tag/dr-horrible">Dr. Horrible</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 24 Aug 2009 14:03:59 -0400</pubDate>
 <dc:creator>Kevin Ohannessian</dc:creator>
 <guid isPermaLink="false">1338075 at http://www.fastcompany.com</guid>
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<item>
 <title>Sam Raimi&#039;s &#039;World of Warcraft&#039; Movie, By the Numbers</title>
 <link>http://www.fastcompany.com/blog/kevin-ohannessian/not-quite-conversation/business-warcraft</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;Activision Blizzard has &lt;a href=&quot;http://www.blizzard.com/us/press/090721.html&quot;&gt;announced&lt;/a&gt; that Sam Raimi will direct a film based on the hugely popular &lt;em&gt;World of Warcraft&lt;/em&gt; online role playing video game. Raimi will be directing his fourth &lt;em&gt;Spider-man&lt;/em&gt; film first, so don&#039;t expect &lt;em&gt;WoW&lt;/em&gt; on the big screen until 2012 or 2013. But this announcement is a big deal. Why? All one has to do is looking at the history and numbers behind the online role-playing juggernaut.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kevin-ohannessian/not-quite-conversation/business-warcraft&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/world-warcraft">world of warcraft</category>
 <category domain="http://www.fastcompany.com/tag/wow">wow</category>
 <category domain="http://www.fastcompany.com/tag/video-games">video games</category>
 <category domain="http://www.fastcompany.com/tag/blizzard">Blizzard</category>
 <category domain="http://www.fastcompany.com/tag/sam-raimi">Sam Raimi</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <pubDate>Wed, 22 Jul 2009 15:33:55 -0400</pubDate>
 <dc:creator>Kevin Ohannessian</dc:creator>
 <guid isPermaLink="false">1314587 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>The 10 Best Architectural Worlds in Video Games</title>
 <link>http://www.fastcompany.com/blog/cliff-kuang/design-innovation/architecture-video-games-top-10</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
&lt;img class=&quot;center&quot; src=&quot;http://farm4.static.flickr.com/3575/3653870687_8559512809_o.jpg&quot; alt=&quot;World of Warcraft&quot; width=&quot;620&quot; height=&quot;458&quot; /&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/cliff-kuang/design-innovation/architecture-video-games-top-10&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/architecture">architecture</category>
 <category domain="http://www.fastcompany.com/tag/video-games">video games</category>
 <category domain="http://www.fastcompany.com/tag/architect039s-journal">Architect&amp;#039;s Journal</category>
 <category domain="http://www.fastcompany.com/tag/marioland">Marioland</category>
 <category domain="http://www.fastcompany.com/tag/fat-architects">FAT architects</category>
 <category domain="http://www.fastcompany.com/tag/grand-theft-auto">Grand Theft Auto</category>
 <category domain="http://www.fastcompany.com/tag/world-warcraft">world of warcraft</category>
 <category domain="http://www.fastcompany.com/tag/halo">Halo</category>
 <category domain="http://www.fastcompany.com/tag/second-life">Second Life</category>
 <category domain="http://www.fastcompany.com/tag/design">Design</category>
 <category domain="http://www.fastcompany.com/tag/innovation">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/techncology">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <pubDate>Tue, 23 Jun 2009 13:05:31 -0400</pubDate>
 <dc:creator>Cliff Kuang</dc:creator>
 <guid isPermaLink="false">1299310 at http://www.fastcompany.com</guid>
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<item>
 <title>The 12 Games of Christmas</title>
 <link>http://www.fastcompany.com/multimedia/slideshows/content/game-guide.html</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;It&#039;s the holiday season and video game companies are releasing their best material.  But with so many choices, how do you know which ones to get your favorite gamer?  Don&#039;t worry, these 12 will help you earn high scores.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/multimedia/slideshows/content/game-guide.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/gears-war">Gears of War</category>
 <category domain="http://www.fastcompany.com/tag/world-warcraft">world of warcraft</category>
 <category domain="http://www.fastcompany.com/tag/games">games</category>
 <category domain="http://www.fastcompany.com/tag/gifts">gifts</category>
 <category domain="http://www.fastcompany.com/tag/fallout-3">Fallout 3</category>
 <category domain="http://www.fastcompany.com/tag/holidays">holidays</category>
 <category domain="http://www.fastcompany.com/tag/fable-ii">fable II</category>
 <category domain="http://www.fastcompany.com/tag/guitar-hero">Guitar Hero</category>
 <category domain="http://www.fastcompany.com/tag/dead-space">Dead Space</category>
 <category domain="http://www.fastcompany.com/tag/littlebigplanet">LittleBigPlanet</category>
 <category domain="http://www.fastcompany.com/tag/sonic-hedgehog">Sonic the Hedgehog</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <pubDate>Mon, 24 Nov 2008 18:00:18 -0500</pubDate>
 <dc:creator>Sherri L. Smith</dc:creator>
 <guid isPermaLink="false">1093386 at http://www.fastcompany.com</guid>
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<item>
 <title>Are Video Games Recession Proof? (World of Warcraft Version)</title>
 <link>http://www.fastcompany.com/blog/sean-ludwig/innovate/are-video-games-recession-proof-world-warcraft-version</link>
 <description>&lt;p&gt;Blizzard Entertainment’s release last week of &lt;em&gt;Wrath of the Lich King&lt;/em&gt;, the second expansion pack to popular PC game &lt;em&gt;World of Warcraft&lt;/em&gt;, might make one ask “What financial crisis?”&lt;/p&gt;
&lt;p&gt;The markets look ugly, but Blizzard still broke the one-day sales record for a PC game by selling more than 2.8 million copies of new &lt;em&gt;WoW&lt;/em&gt; expansion, according to a release by Blizzard. The game retails for $40, which multiplied by copies sold equals about $112 million.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/sean-ludwig/innovate/are-video-games-recession-proof-world-warcraft-version&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/recession-proof">Recession Proof</category>
 <category domain="http://www.fastcompany.com/tag/sean-ludwig">Sean Ludwig</category>
 <category domain="http://www.fastcompany.com/tag/world-warcraft">world of warcraft</category>
 <category domain="http://www.fastcompany.com/tag/pc-gaming">PC gaming</category>
 <category domain="http://www.fastcompany.com/tag/lich-king">lich king</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <pubDate>Thu, 20 Nov 2008 17:18:17 -0500</pubDate>
 <dc:creator>Sean Ludwig</dc:creator>
 <guid isPermaLink="false">1089003 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>A Titan is Born: Activision Set to Merge With Vivendi Games</title>
 <link>http://www.fastcompany.com/blog/sherri-smith/high-wire/titan-born-activision-set-merge-vivendi-games</link>
 <description>&lt;p&gt;
Gaming just got a little more serious with the upcoming &lt;a href=&quot;http://news.yahoo.com/s/nm/20080708/tc_nm/activision_vivendi_dc;_ylt=AtZBCXKuZ7_t73YacF.VkkUK77EF&quot; target=&quot;_blank&quot; title=&quot;merger&quot;&gt;merger&lt;/a&gt; between video game publishers Activision Inc. and Vivendi Games. The merger will bring landmark titles “Guitar Hero”, “Call of Duty” and “World of Warcraft” under one lucrative roof, creating Activision Blizzard. While this deal is a very good move for shareholders, what about the consumer – the mercurial gamer? Will game quality be affected, and if so how?
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/sherri-smith/high-wire/titan-born-activision-set-merge-vivendi-games&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/technology-0">Technology</category>
 <category domain="http://www.fastcompany.com/tag/guitar-hero">Guitar Hero</category>
 <category domain="http://www.fastcompany.com/tag/merger">merger</category>
 <category domain="http://www.fastcompany.com/tag/vivendi-games">Vivendi Games</category>
 <category domain="http://www.fastcompany.com/tag/world-warcraft">world of warcraft</category>
 <category domain="http://www.fastcompany.com/tag/video-games">video games</category>
 <category domain="http://www.fastcompany.com/tag/inc">Inc.</category>
 <category domain="http://www.fastcompany.com/tag/activision-blizzard">Activision Blizzard</category>
 <category domain="http://www.fastcompany.com/tag/activision">Activision</category>
 <category domain="http://www.fastcompany.com/tag/call-duty">Call of Duty</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/design-1">Design</category>
 <category domain="http://www.fastcompany.com/tag/worklife-2">Work/Life</category>
 <pubDate>Tue, 15 Jul 2008 14:26:29 -0400</pubDate>
 <dc:creator>Sherri L. Smith</dc:creator>
 <guid isPermaLink="false">926684 at http://www.fastcompany.com</guid>
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