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BlizzCon And Beyond: Why Companies Promote Games Through Huge Events

It's not enough for video game makers to hype new franchises and titles with a sleek ad campaign and a trailer, these days. They're running huge events--like BlizzCon, which kicked off Friday--sometimes at a loss, to keep fans engaged. Does it work, and how well? READ»

Meet The Video Game Lawyers

In the high-stakes corporate tort system, an elite squad of legal eagles handle lawsuits dealing with "World of Warcraft," "FarmVille," and others in the big business of video games. These are their stories.READ»

The First Bank of Blizzard: Are Virtual Currencies The Next Safe Havens?

Now that a major online role-playing company has effectively created a functioning market for in-game currencies, gold farming is going to become a viable part of the global economy.READ»

World's Largest Video Game Exhibition Opens in Berlin

Guests can play everything from the world's first arcade game to a version of Pong that punishes poor play with actual physical violence, including heat, electric shock and whipping. The device's motto? "No game, no pain."READ»

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Valentine's Day Is for Blood Elves (and Other Bizarre eBay Trends)

Why is Valentine's Day a big day for online gaming? eBay's new mobile data trends for 2010 raises interesting questions.READ»

Kinect Hacked to Play World of Warcraft: Welcome to the Future of Gaming

Kinect hacks are coming thick and fast, but here is one that will set millions of PC gamers' hearts a-flutter: A hack that lets you gesture control WoW.READ»

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Facebook and Other Sites Lift the Drawbridge in Reaction to Gawker Hack

The theft of Gawker's users' logins doesn't just affect Nick Denton's publishing empire. It could imperil users' accounts on Facebook, LinkedIn, Gilt, Word of Warcraft, and elsewhere.READ»

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iFive: Wrath of Wizards, Spy Swap, Facebook Returns Gifts, YouTube Rexlaxes, 5 Billion Energy Tax Break

Good morning. While you were snoozing like a bear and dreaming of double rainbows, legions of Warcraft players were arming for a revolt against Blizzard Entertainment, Obama announced more manufacturing tax credits, YouTube was ...READ»

Felicia Day and The Guild's Path to Level 80 Digital Success

The Guild may not be on network television, but with millions of downloads and a third season starting, Felicia Day is proving that a geek community is better than broadcast.READ»

Sam Raimi's 'World of Warcraft' Movie, By the Numbers

Activision Blizzard has announced that Sam Raimi will direct a film based on the hugely popular World of Warcraft online role playing video game. Raimi will be directing his fourth Spider-man film first, so don't expect WoW on the big ...READ»

The 10 Best Architectural Worlds in Video Games

Following-up its ranking of the best Star Wars architecture, The Architect's Journal ranks the best virtual architecture.READ»

The 12 Games of Christmas

It's the holiday season and video game companies are releasing their best material. But with so many choices, how do you know which ones to get your favorite gamer? Don't worry, the 12 featured here will help you earn high scores.READ»

Are Video Games Recession Proof? (World of Warcraft Version)

Last week, Wrath of the Lich King, the second expansion pack for popular PC game World of Warcraft, sold 2.8 million copies in one day. With those sales, it makes one ask, "What financial crisis?"READ»

A Titan is Born: Activision Set to Merge With Vivendi Games

Gaming just got a little more serious with the upcoming merger between video game publishers Activision Inc. and Vivendi Games. The merger will bring landmark titles “Guitar Hero”, “Call of Duty” and “World of Warcraft” ...READ»