Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper. READ»
For Nusrat Durrani, general manager of MTV World, the connective tissue that binds cultures and countries is music. It also provides the insistent beat that drives MTV’s newest multi-platform global music brand, MTV Iggy, which aims to bring artists and pop culture from around the world to the U.S. READ»
Good logos are like good friends: "When they show up wearing a mustache, with no explanation, you just go, 'Huh?'" says Michael Cronan, creative director at branding firm Cronan. But, of course, most logo changes are done for a reason. Cronan and partner Karin Hibma evaluate three recent ones.READ»
Today, MTV launched the WatchWith iPhone app, a service designed to drive network engagement through social sharing, photos and video, rewards, blog posts, and more. It's part of an aggressive push by the network to capture the "second screen experience," an industry term used to describe the smartphones and tablets people turn to alongside TV.READ»
Moving On
A recent flurry of high-profile departures leaves uncertainty hanging over three companies and their former execs:
Christina Norman, whom we covered in our November issue, was dismissed from her post as CEO of the ...READ»
Since MTV's 30th anniversary is likely to pass like its 25th, which barely earned an on-air nod, we've traced the brand from its colicky infancy through its earnest preteen years and wayward adolescence to its present.READ»
The YouTube 100 tracks songs across "official music videos, user-uploaded videos and viral debuts, and uses this data to provide a holistic view of song popularity." And that's how we got to a place where "Friday" steals some of Gaga's limelight. READ»
We always figured if any company were to build itself a horrifyingly wacky, big-kid playhouse of an office -- the sort we’ve been seeing up and down lately -- it’d be MTV, the network that gave the world Jersey Shore and Dan ...READ»
Caseta wants to transform the fledgling cable channel IFC into a major media player by acquiring critically acclaimed, low-rated series such as Freaks and Geeks, while also producing original programs, including the soon-to-be-launched Onion News Network.READ»
It's easy to forget the commitments you shared with family and friends in the fading hours of 2010. That's the trick with New Year's resolutions: They rarely stick for very long. We can often chalk these failures up to faults in ...READ»
It is 75 minutes before showtime at the 2010 MTV Video Music Awards, and the Justin Bieber Watch is in full effect. (OMG!) On the fourth-floor pool deck of the hotel that overlooks the Nokia Theatre in downtown Los Angeles, a motley collection of MTV marketing partners, entertainment executives, and other shiny Angelenos are enjoying cocktails and squinting at the open-air red carpet.READ»
Which metric best captures Lady Gaga's global superstardom: the 15 million albums she's sold to date, or the billion views she reached this week on YouTube? READ»
