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WikiLeaks Stalks Corporate America: How Companies Can Prepare

Julian Assange told Forbes he plans to publish a “treasure trove” of documents belonging to the private sector. We talked to crisis communications professionals about how companies should prepare.READ»

Consumers in Emerging Markets Are Even More Cause-Centric Than Western Counterparts

The annual GoodPurpose Report was released today, spelling out consumer preferences in emerging markets like India and China.READ»

For Millennials, Brands May Be as Important as Religion, Ethnicity

Young people express themselves through identification with brands, according to a new survey by the world's largest PR firm. Should you take it with a pinch of salt?READ»

Cause Marketing Hits the Mother Lode of Support: Study

92% of moms want to buy products that support causes.READ»

Corporate Social Media Policies: The Good, the Mediocre, and the Ugly

Of all the corporate social media policies out there, which are intelligent and balanced, and which are draconian? We've compiled several examples here.READ»

Mediabistro Circus: Conversations on Technology and the Changing Face of Media

Next week, on May 20th and 21st, Mediabistro.com will hold its first conference – Mediabistro Circus. "Most conferences are dry and boring. That's why we're calling ours a circus," says mediabistro.com founder ...READ»