Like every company, NBC has a plan to be more sustainable. But as its annual Green Week--don't groan--rolls around, the company is actually making major changes to the way it operates.READ»
“There are apps that ask what your mood is, or track the transmission of disease," says Nolan, whose new, J.J. Abrams-produced drama premieres tomorrow on CBS. "Gmail software reads your emails for marketing purposes. There’s a dovetailing of corporate and government interests. Cell phones have become like Trojan horses."
READ»
Oprah's off the networks and many of America's most beloved soaps have been tossed aside in favor of not-so-compelling reality TV. Where did daytime TV go wrong, and how do we ensure the same fate doesn't capture the broader worlds of marketing or advertising?READ»
Yesterday, ABC Daytime made the announcement that they were ending two of their three long-running soap operas, All My Children and One Life to Live, in favor of a cooking show and a "lifestyle transformation" show. READ»
This week, CBS EcoMedia unveiled a "lapel pin" to go on advertising, a small leaf for what they call "eco-ads"--a typical ad on TV, radio, a billboard, or any other media, which sports the eco-ad logo because a percentage of the ad revenue is used to install a solar panel on a local school or community center.READ»
In the digital age, you can get a sneak peek at how the election is shaping up in real-time, before news anchors report and pundits spin. Here's our guide to following the mid-terms on the real-time Web.READ»
Futurama went the way of the dinosaur in 2003 (thanks, Fox), but on June 24, Comedy Central resurrects the animated show for two seasons, spurred by fans who spent millions on DVDs. Here, a look at some of the TV shows saved by loyal viewers -- and how many seasons their fan campaigns bought them.READ»
What seemed like a tiptoeing start to a revolution seems to be turning into a steady march: First we had rumors CBS was toying with iPad-friendly HTML5 videos, and now we learn this is a fact, and that ABC is joining the party, ...READ»
Is Sunday morning the new Saturday Night? Maybe so, say media executives watching television networks work to keep up with the Internet's transformation of TV watching in America. NBC is not alone in its recent online offering of ...READ»
This is a powerful move for Steve Jobs in his battle over Flash on the iPhone and iPad: Brightcove, the online video provider, just announced it's tweaked its system to allow HTML5 video to replace Flash. That means The New York ...READ»
Before coming to Vevo, 10-year tech-industry vet Julie Lee spent time at Universal Music Group's successful eLabs division, where she devised partnership-development deals with Apple, Best Buy, and Walmart. Now, as SVP of Vevo's growth strategy, she's tasked with making the online music-video service the Hulu of the music industry.READ»
TV is changing. We're still finishing the transition to slim HDTV sets, and now the way entertainment is being delivered to us is transforming. Cable TV may change swiftly, and even the venerable BBC has got the Internet TV ...READ»
Anthony Zuiker created CSI, generating more than $6 billion. But with his new cross-platform experiment, his killer instinct is really kicking in.READ»
It's forty years since Neil Armstrong sundered humankind's history in two: The era before the Moon landings, and after. Here are a couple ways for you to get involved in Lunar fever online today.
Walter Cronkite's Famous TV ...READ»
