There's a new cold reality for anyone wanting to make their homes more energy efficient--and for retailers, manufacturers, and marketers in this green industry: Starting this year, most of the tax incentives once available to reward Americans for making these upgrades are gone.READ»
We poll Americans four times a year to track their shifting opinions about all things energy and environment-related and we consistently see that knowing stuff doesn't make folks want to change.READ»
After looking back on the 50 years of "green marketing", Landor Associates' Chief Strategy Officer, Russ Meyers, will outline what the future holds through trends in sustainability.
In this series, we’ve looked at the history of ...READ»
This decade was a tipping point for the sustainability movement and this piece, written by Landor Associates' Russ Meyers, looks at the promotion and expansion of green brands.With the beginning of a new decade came new interest in ...READ»
In this post, Landor Associate's Chief Strategy Officer, Russ Meyer's outlines the problems with waste, the need to recycle and early signs of global warming.Despite all the green gains made during the 1980s, throughout most of the ...READ»
Written by Landor Associates' Chief Strategy Officer, Russ Meyers looks at the growing consumer awareness, their influence on brands and the emergence of green products.The 1980s—it was the era of big hair, big shoulder pads, and ...READ»
Written by Landor Associates' Chief Strategy Officer, Russ Meyer, this series explores the evolution of the sustainability movement through the eyes of a marketer interested in the growth of green brandsGreen cars, green cleaners, ...READ»
This slideshow series explores the evolution of the sustainability movement through the eyes of a marketer interested in the growth of green brands.READ»
Next week, I'm giving a talk next week on Green Marketing, in Davos, Switzerland. Tonight I was reviewing the PowerPoint. And I was struck yet again by the big case study in my talk: a company that has been producing products from ...READ»
Just as the dot-com craze gave way to business fundamentals when the bubble burst in 2000, green movement irrationality has ended with the economic downturn of the past 18 months. It has separated the wheat from the chaff, putting an end to unsustainable business models.
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Email Advertising is one of the eco friendly ways which boosts sales and at the same time ensures lower costs.As different from early days of mankind, there has been revolutionary changes happening in the field of communication. It ...READ»
Want proof that hybrids have hit the mainstream? Look no further than this week's Detroit auto show, where Ford won the 2010 North American Car of the Year award for its Fusion Hybrid. The sedan beat out two non-hybrid ...READ»
One day, Yvon Chouinard, the enterprising founder of Patagonia, told his product design team to free the company's underwear from wasteful plastic and cardboard packaging. His staff balked--he was told to expect failure. He pressed on with the changes anyhow, because it was the right thing to do.READ»
I belong to a few environmental groups and so I receive a steady stream of flyers from these groups in the mail, more often than not highlighting the plight of whales, polar bears, and wolves. Even today as the world goes through ...READ»
Recently, I had the good fortune to become involved with the dynamic New York Women Social Entrepreneurs (NYWSE)
NYWSE supports and promotes women social entrepreneurs through workshops, networking opportunities, and a book ...READ»
Always On recently posted the Top 100 private Cleantech companies, which will be feted at next week's Going Green conference in Cavallo Point, San Francisco, CA.
Here's a list of the winners:
For a link to the ...READ»
On Tuesday, July 14, 2008, I attended the Green Communications Conference in New York City, presented by BDI, and sponsored by PR Newswire, Linked In and several others. Thanks, BDI for the opportunity to represent FastCompany.com ...READ»
