Branding, done right, is a rigorous process, and shortcuts almost always end up costing more in the end. For startups, investing in branding early on is no different than taking the time and money to set up a proper operating agreement or invest in efficient machinery that won’t break down. READ»
Moving Brands's hypothetical mark tries to capture the dynamism of the most popular crowdsourced encyclopedia in the world and, at the same time, help users improve Wikimedia entries.READ»
Branding continues to evolve at a gallop, spurred this time by advancing technology and the rise of social media. "The internet has challenged the conventions of branding,” says Simon Browning, a brand specialist at Tokyo creative ...READ»
You've grown to 140 million tweets per day and impacted global politics. It's time you moved beyond the cartoon birdie. Here's three takes on a new Twitter logo.READ»
On the Team USA Web site, you’ll find this explanation of our uninspired Olympic logo: “[It] is made up of the letters ‘USA,’ the common abbreviation for the United States of America, and the Olympic Rings logo.” (If that ...READ»
Trademarkia, a searchable repository of trademark and logo information, helps ensure that your business ideas don't infringe on anyone else's rights. It's also a great brainstorming tool for your brand--after all, "Twitter," "Yahoo," and "Googles" failed the first time around, and their trademarked names were ripe for the picking. READ»
“No, but seriously guys…tell us how you REALLY feel!” That was my first thought as I read the, how shall we say, rather assertively worded answers, comments, and tweets in response to the list of logos FastCoDesign posted as ...READ»
We like to think that we’re untethered from the shackles of ambient marketing, that corporate logos aren’t as deeply embedded in our psyches as our own mothers' faces. Ha!
Direct your eye, dear reader, to the slideshow above. ...READ»
Eurostar, the high-speed train between London and mainland Europe, has unveiled a dynamic new branding scheme designed to capture its bursting ambitions as it barrels full-speed ahead toward dominating European rail.
The ...READ»
There’s been a lot of chatter about the over-simplification of brands recently; we’ve seen outright changes to a brand's mark and evolutions that have gone too far.
But where are the ones that seem to get it just right? ...READ»
Amid all the hue and cry over the new NBC Universal corporate logo, there are two voices actually worth listening to -- those of Ivan Chermayeff and Tom Geismar, the designers of NBC’s beloved peacock. “I think the new one is ...READ»
Starbucks, the frappuccino-hawking giant that’s fallen on hard times in recent years, has subtly altered its logo -- a design move that, quiet though it may be, hints at big changes on the way.
[twistage c1e1f8c8d8bdb]
The ...READ»
After an outpouring of hatred for Gap's new logo, the company has announced that they're squashing the design. This is perhaps the largest logo backtrack of recent memory -- followed only by Tropicana's disastrous rebranding. Which ...READ»
About the same time as the much-maligned new Gap logo made its infamous debut, the logo also launched a (very, very unofficial) Twitter account of its own. Going by the name of @GapLogo, (s)he makes quips about the new look, such as: ...READ»
[We're still waiting from a response from Gap. We'll let you know when we hear back.—Ed.]
The logo police came out in forces last night as American clothing company Gap -- Is it just Gap? I'm still calling it The Gap -- unveiled ...READ»
Movies and TV shows are riddled with product placements, but those pesky ads could soon be removed at the click of a button, thanks to a new Web service called Unlogo.READ»
There's a glaring problem facing any brand in the day and age of online annual reports, websites, and smartphones: Logos are usually designed to sit static and prim on a page. But media is constantly moving and shifting -- and a ...READ»
Among the skulls, flames, and epic band names, the artwork of Christophe Szpajdel--known as the Lord of the Logos among the underground metalhead crowd--stands out not only for its incredible detailing, but also for its ability to ...READ»
Official city logos suck. Either they're boring or hideous or suggestive of all the wrong things, and rarely do they capture the spirit of the place. So designers are taking matters into their own hands. Through the open-source ...READ»
