Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.READ»
“Miles [Nadal, CEO of MDC] started getting phone calls from some clients that didn’t like things that I had said,” Bogusky tells Fast Company exclusively.READ»
A month after the launch of Denver's bike sharing program, we look at the integrated technology that's making it easy for Coloradans to take a ride.READ»
It's become a classic business mantra: you learn more from your failures than from your successes. But what if that idea is all wrong? Alex Bogusky, co-chairman of Crispin Porter + Bogusky, believes it is--and recent MIT research ...READ»
Grant Harrison created B-cycle--automated kiosks that let riders rent bikes at prices akin to mass transit--at Humana, in partnership with Crispin Porter + Bogusky and Trek. The national rollout will bring 50,000 bikes to a dozen U.S. cities in the next three years.READ»
The Subservient Chicken is back. Burger King has revamped its web site, creating a multimedia home for some of its best-known but long since retired advertising efforts, as well as the corporate and nutritional information that has ...READ»
It's easy to dismiss Microsoft's $300 million rebranding effort as an attempt to paint over fundamental problems with the company's products. Apple certainly has, continuing to belittle its PC counterparts as buggy and virus-ridden ...READ»
While working as a creative director at Arnold Worldwide in Boston, Kevin Grady landed a choice account as the original design director on the Truth anti-smoking campaign, propelling him to fame. His "Singing Cowboy" ...READ»
After going three-for-three in drawing public criticism for its Whopper Virgins, Texican and Square Butts campaigns, Crispin Porter + Bogusky has scored another trifecta: a three-picture Burger King marketing tie-in with Viacom's Paramount Pictures, starting with Friday's release of Star Trek.READ»
Mattias Hansson helps train 1,300 students a year in digital media, interactive art direction, and digital business management in Stockholm and on a former prison island off the coast of Sweden. Graduates are hotly recruited by such firms as Crispin Porter + Bogusky and Ideo.READ»
You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Advertising and Marketing.READ»
Jeff Hicks has been in advertising for over twenty years. He became CEO of Crispin Porter + Bogusky in 2004. Alex Bogusky joined Crispin Porter in 1987. He became a partner at Crispin Porter + Bogusky in 1996, and then Co-Chairman in February 2008.READ»
