Crispin Porter + Bogusky

Humana Takes Health to the Streets With B-cycle Bike Sharing

Kate Rockwood — Tue, 01 Sep 2009 14:00:00 -0400

Grant Harrison
Vice President of the Innovation Center
Humana
Louisville, Kentucky

Grant Harrison, 45, created B-cycle -- automated kiosks that let riders rent bikes at prices akin to mass transit -- at Humana, in partnership with Crispin Porter + Bogusky and Trek. The national rollout will bring 50,000 bikes to a dozen U.S. cities in the next three years.

Crispin Porter + Bogusky's Crowdsourcing Experiment Backfires

Cliff Kuang — Fri, 28 Aug 2009 10:43:10 -0400

Burger King's New Web Site Becomes Hub For Advertising Favorites

Clay Dillow — Mon, 20 Jul 2009 14:01:21 -0400

The Subservient Chicken is back. Burger King has revamped its web site, creating a multimedia home for some of its best-known but long since retired advertising efforts, as well as the corporate and nutritional information that has always been there.

Burger King's Struggling. Is Their Ad Agency to Blame?

Cliff Kuang — Tue, 23 Jun 2009 09:40:56 -0400

Is the bizarro King overdue for a dethroning? That's the contention of The Atlantic's business blogger, Derek Thompson. Citing the fact that Burger King has increasingly lost ground to McDonald's and Wendy's since the advent of Crispin's surreal "King" marketing campaign, Thompson concludes that ad push isn't working:

Microsoft's "Laptop Hunters" Campaign Eating Away at Apple

Clay Dillow — Tue, 19 May 2009 10:45:08 -0400

It's easy to dismiss Microsoft's $300 million rebranding effort as an attempt to paint over fundamental problems with the company's products. Apple certainly has, continuing to belittle its PC counterparts as buggy and virus-ridden with the relentless "Get a Mac" campaign. But data released by BrandIndex reveals that ad lab Crispin Porter + Bogusky has finally helped Microsoft turn the corner, and that Apple may need to rethink its derisive response to Microsoft's new "Laptop Hunter" ads.

Lemon Head: A Q&A With CP+B's New Director of Design Kevin Grady

Alissa Walker — Wed, 13 May 2009 10:52:15 -0400

'Kingon' Invasion: Burger King and Paramount Ink Blockbuster Marketing Deal

Clay Dillow — Tue, 05 May 2009 10:10:41 -0400

After going three-for-three in drawing public criticism for its Whopper Virgins, Texican and Square Butts campaigns, Crispin Porter + Bogusky has scored another trifecta: a three-picture Burger King marketing tie-in with Viacom's Paramount Pictures, starting with Friday's release of Star Trek. Finally, an ad campaign that could offend only the Klingons.

Hyper Island Grooms the Next Generation of Digital Media

Kate Bonamici Flaim — Wed, 18 Mar 2009 13:00:00 -0400

Mattias Hansson

CEO
Hyper island
Stockholm, Sweden

MATTIAS HANSSON, 40, helps train 1,300 students a year in digital media, interactive art direction, and digital business management in Stockholm and on a former prison island off the coast of Sweden. Graduates are hotly recruited by such firms as Crispin Porter + Bogusky and Ideo.

The Most Innovative Companies in Advertising & Marketing

Danielle Sacks — Wed, 11 Feb 2009 14:57:02 -0500

Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
TBWA\Worldwide: TBWA's Media Arts Lab's "Get a Mac" tag team continues to define the brand battle of the 21st century.
read more

Career Advice from Jeff Hicks and Alex Bogusky, Crispin Porter + Bogusky

Danielle Sacks — Tue, 13 Jan 2009 18:00:00 -0500

Jeff Hicks, CEO of Crispin Porter + Bogusky

1. If someone wanted to land a job at your company today, how would you recommend they do it?

Can Alex Bogusky Help Microsoft Beat Apple?

Danielle Sacks — Fri, 09 May 2008 17:05:53 -0400

"He looked like Jesus," confesses a blushing 27-year-old hipster in gray New Balance sneakers and a zip-up hoodie. She is talking about her boss, Alex Bogusky, the man who has built arguably the hottest ad agency in the country, Crispin Porter + Bogusky. And she is trying to make herself heard over the din of conversation at the New Denver Ad Club, where