solutions

Who Gets "It"? Only A Few Industrial Manufacturers - Part II

Alder Crocker — Wed, 01 Oct 2008 22:18:06 -0400

If many manufacturers and their sales teams sell products and not solutions, does that mean that their customers buy products too, and not solutions?

The Information Age

Chase Barfield — Sat, 20 Sep 2008 12:04:11 -0400

Information for entrepreneurs written by entrepreneurs. We are your entrepreneurial resource center.

Who Gets "It"? Only A Few Industrial Manufacturers

Alder Crocker — Tue, 16 Sep 2008 19:21:17 -0400

In terms of marketing and sales techniques, the vast majority of US-based industrial manufacturers continue to live in the past. And so do their agencies or in-house departments.

Sell products on features and benefits. Show big pictures of the products in use. Hammer home reliability, durability, engineering, quality, productivity and cost efficiencies. And then repeat with the next, new and improved! product.

Thinking about L10n

Meghan Trainor — Fri, 09 May 2008 17:24:20 -0400

Communications Lab

Communications Lab

Elizabeth Goldstein — Fri, 09 May 2008 16:08:01 -0400

This group is a place for Learning Worlds staff and others who would like to participate in an ongoing discussion of topics related to innovation and communication. You can also find out more about our ideas on our social networking site, Dialogue, at dialogue.learningworlds.com.